Apple Mock Interview
Master 31 Apple interview questions covering design thinking, technical depth, and cultural fit.
Question 26 of 31
Apple has some of the most loyal customers in the world. How would you define a loyal customer?
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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
People are either iPhone or Android; PC or Mac. You will rarely find a techie who doesn't have a solid opinion one way or another. When Apple comes out with a new product, there are lineups and people camping outside overnight. Sometimes, customers line up for days. Now, that is customer loyalty! Discuss with the interviewer what customer loyalty means to you. Be sure to express your interest in fostering and guarding those fantastic client relationships that Apple has created over the years.
Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"I know that when the iPhone X announcement came out, it became available to pre-order and sold out within minutes. Not many companies can say they sell out in the pre-order phase. It's incredible to see how loyal customers are to the Apple brand. I would define loyalty like that as blind faith. Your customers know they will love your product. Often, they don't ask questions; they hand over their money because they are keenly aware of the quality and guarantee that comes with investing in an Apple product."
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Jaymie
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Anonymous Answer
A loyal customer doesn’t just buy your product, it becomes part of their identity. That’s why Apple customers queue up overnight to get the latest iPhone!
Marcie's Feedback
Definitely! While succinct, your answer is accurate and right on. Great job! If you want to build out your answer more, you could also discuss how Apple has achieved this type of loyalty from its customers.
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