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Apple Mock Interview

Question 14 of 31 for our Apple Mock Interview

Apple was updated by on March 10th, 2020. Learn more here.

Question 14 of 31

Apple has some of the most loyal customers in the world. How would you define a loyal customer?

"I know that when the iPhone X announcement came out, it became available to pre-order and sold out within minutes. Not many companies can say they sell out in the pre-order phase. It's incredible to see how loyal customers are to the Apple brand. I would define loyalty like that as blind faith. Your customers know they will love your product. Often, they don't ask questions; they hand over their money because they are keenly aware of the quality and guarantee that comes with investing in an Apple product."

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How to Answer: Apple has some of the most loyal customers in the world. How would you define a loyal customer?

Advice and answer examples written specifically for an Apple job interview.

  • 14. Apple has some of the most loyal customers in the world. How would you define a loyal customer?

      How to Answer

      People are either iPhone or Android; PC or Mac. You will rarely find a techie who doesn't have a solid opinion one way or another. When Apple comes out with a new product, there are lineups and people camping outside overnight. Sometimes, customers line up for days. Now, that is customer loyalty! Discuss with the interviewer what customer loyalty means to you. Be sure to express your interest in fostering and guarding those fantastic client relationships that Apple has created over the years.

      Written by Rachelle Enns on September 1st, 2021

      Entry Level

      "Apple products are known for being the best in the world. Your customers know that every release will be exciting and innovative. I would define a loyal customer by their willingness to pay a lot of money to have the latest and greatest technology, from a specific brand like Apple."

      Written by Rachelle Enns on September 1st, 2021

      Answer Example

      "I know that when the iPhone X announcement came out, it became available to pre-order and sold out within minutes. Not many companies can say they sell out in the pre-order phase. It's incredible to see how loyal customers are to the Apple brand. I would define loyalty like that as blind faith. Your customers know they will love your product. Often, they don't ask questions; they hand over their money because they are keenly aware of the quality and guarantee that comes with investing in an Apple product."

      Written by Rachelle Enns on September 1st, 2021

      Anonymous Interview Answers with Professional Feedback

      Anonymous Answer

      "A loyal customer doesn’t just buy your product, it becomes part of their identity. That’s why Apple customers queue up overnight to get the latest iPhone!"

      Marcie's Feedback

      Definitely! While succinct, your answer is accurate and right on. Great job! If you want to build out your answer more, you could also discuss how Apple has achieved this type of loyalty from its customers.

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