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Apple Mock Interview

Question 15 of 31 for our Apple Mock Interview

Apple was updated by on March 10th, 2020. Learn more here.

Question 15 of 31

What are Apple's primary values, and how do they align with your core values?

"I have read the core values and mission of Apple many times over. The one point that resonates deeply with me is that Apple believes in the simple, and not the complex. The simpler the product, the more people you will reach. Also, I appreciate that you do not settle for anything less than excellence. This mentality is one that brought me to graduating top of my class, and making the honor roll all through high school."

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How to Answer: What are Apple's primary values, and how do they align with your core values?

Advice and answer examples written specifically for an Apple job interview.

  • 15. What are Apple's primary values, and how do they align with your core values?

      How to Answer

      The interviewer is checking to see how much research you have done on Apple, before your interview. Because Apple is a world-renowned company, it should be easy for you to find information on its core values.

      Here are some notes from Tim Cook, CEO of Apple:

      - We believe that we're on the face of the Earth to make great products.
      - We believe in the simple, not the complex.
      - We believe that we need to own and control the primary technologies behind the products we make.
      - We participate only in markets where we can make a significant contribution.
      - We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
      - We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.
      - We don't settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we're wrong and the courage to change.

      Now, think about how these core values align with your professional mission. Keep your answer heartfelt and thoughtful.

      Written by Rachelle Enns on September 1st, 2021

      Answer Example

      "I have read the core values and mission of Apple many times over. The one point that resonates deeply with me is that Apple believes in the simple, and not the complex. The simpler the product, the more people you will reach. Also, I appreciate that you do not settle for anything less than excellence. This mentality is one that brought me to graduating top of my class, and making the honor roll all through high school."

      Written by Rachelle Enns on September 1st, 2021

      Experienced

      "Apple's core values are all-encompassing. The points that truly hit home for me were your belief in deep collaboration and participating only where you can make a significant contribution. It's important to me that I work in an industry I bring a passion for, so I can be highly engaged in every step of my career. I too believe in deep collaboration with my coworkers and clients alike. It's amazing what we can achieve when we work together."

      Written by Rachelle Enns on September 1st, 2021

      Anonymous Interview Answers with Professional Feedback

      Anonymous Answer

      "I particularly align the values of

      * great products

      * simple, not complex

      * don’t settle for less than excellence

      As you’ve probably noticed I follow the value of “kaizen”, constant improvement and that aligns with great products and excellence values. It’s been said that if you can’t explain something simply, then you don’t understand it. When I started teaching, many years ago, I discovered that I would occasionally get asked a question and I knew the answer but I couldn’t explain why that was the answer. That forced me to clarify my ideas, and I discovered that as I clarified my ideas they became easier to implement and for others to use."

      Marcie's Feedback

      Nice! It's clear from your response that you've done your due diligence and are aware of what the company's primary values are, which the interviewer will appreciate. You've also successfully shown how your own personal values align with them. Your answer is interesting and memorable; great job!