Anthem Mock Interview
Practice 35 Anthem interview questions covering healthcare operations, member advocacy, and regulatory knowledge.
Question 28 of 35
At Anthem, we have many health insurance competitors that we need to have a pulse on. In your current role, how do you stay up to date with competitors?
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Kevin Downey has an extensive background in business management, recruiting, branding and marketing. He's volunteered his career coaching services at job fairs, lecturing on interview techniques and crafting winning resumes and cover letters.
All private health insurance companies are vying for the business. If a competitor has a product that could impact the business, you need to know. Likewise, if a competitor is struggling, you might be able to create an advantage for Anthem.
Kimberly is a freelance writer and editor with a decade of experience in the education field, including her time as a pre-kindergarten teacher.
"I set up Google Alerts for all the major competitors so I can follow them. I read something in an obscure business journal about one of our competitors having some financial trouble, so I reached out to several of their clients the next day to see what the pulse was. They were also nervous and uncertain about the future of their current provider, so they were much more willing to have conversations with me about our product. I'm still in the middle of the contract process, but it looks promising so far."
Kimberly is a freelance writer and editor with a decade of experience in the education field, including her time as a pre-kindergarten teacher.
"I have relationships with all of the sales team members at our major competitors. I find it easier to have friends than enemies because I know what is going on at their companies before it hits the news. Oftentimes, because I've built a solid relationship with that sales team, they give me leads that could be a good fit for our business and don't fit their product offerings. I also try to help them when I can when it makes sense."
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