"I have worked for some organizations that have both end-user and business customers. Marketing similar products to both customer types is challenging but can be accomplished with some creativity, flexibility, and strategy. Sometimes you need to redesign a product so that it better fits the requirements of the customer. An example of this would be removing aesthetic features and adding ruggedization to consumer products intended for the industrial environment. Other alterations may include packaging, providing spare parts, and of course the sales and marketing techniques used to address each distinct market segment."