Can you describe a market trend that will impact one of our products that our company should be aware of?

"One of the most significant trends occurring in the market for your products is the consolidation of organizations who market similar or competitive products. If this continues, you are likely to face increasing competitive pressures and smaller relative market shares. This may require an increase in your marketing expenditures to help develop greater brand awareness and the perception of being a dominant supplier to this market. Your company may want to consider acquiring or merging with an M&A candidate to increase your market share."