How to Answer: What steps do you take to ensure marketing communications are consistent across all channels?
Advice and answer examples written specifically for a Marketing job interview.
19. What steps do you take to ensure marketing communications are consistent across all channels?
What You Need to Know
To build an integrated marketing communications strategy, you must ensure that your content writing, advertising, promotions, and social media posts tell a cohesive message. The interviewer wants to know what steps you take to ensure that all communication conveys the same message in your marketing efforts. Discuss your process, assuring the hiring authority that you understand the importance of consistent messaging across all channels and platforms.
Written by Rachelle Enns
Growth Marketing Example
"A strong marketing campaign must tell the same message everywhere, from traditional advertising efforts all the way to social media messaging. I first ensure a cohesive message by identifying the core message that needs to be told along with the correct tone. Next, I will map out a rough communications plan, including a brand voice document for all parties to refer to. This way, my marketing team and I are sure that we are all on the same page regarding the messages we put out."
Written by Rachelle Enns