What steps do you take to ensure marketing communications are consistent across all channels?

"A strong marketing campaign must tell the same message everywhere, from traditional advertising efforts all the way to social media messaging. I first ensure a cohesive message by identifying the core message that needs to be told along with the correct tone. Next, I will map out a rough communications plan, including a brand voice document for all parties to refer to. This way, my marketing team and I are sure that we are all on the same page regarding the messages we put out."