How to Answer: Have you researched our competitors marketing campaigns? If so, what were your most significant findings?
Advice and answer examples written specifically for a Marketing job interview.
20. Have you researched our competitors marketing campaigns? If so, what were your most significant findings?
What You Need to Know
The interviewer wants to better understand the work you have done to compare their company offering with that of their competitors. As you prepare for your interview, take notice of the most prominent differences and the most substantial similarities between marketing approaches. Discuss with the interviewer what you have seen when it comes to their competitor's campaigns vs. that of the hiring company.
Written by Rachelle Enns
Entry Level Example
"From my understanding, your competitors are Company DEF and Company XYZ. Both of these companies utilize scarcity-style marketing, which leads consumers' to fear that they will lose out on a sale or access to a limited product if they do not purchase immediately. I much prefer your company's approach because it's friendly and welcoming. Rather than acting in a fear-based manner, your brand messaging creates a sense of security and partnership. I believe this approach develops a consumers' trust much more effectively."
Written by Rachelle Enns
Answer Example
"I have taken care to research your competitor's marketing campaigns and noticed that they rely more heavily on traditional media such as broadcast, print marketing, and billboard advertising. Although these marketing methods could be effective for the target audience, I tell there are more impactful strategies that focus on digital. I would love to do a deeper dive into a variety of metrics. Do you have specific information regarding your competitors' marketing strategies and how they stack up against your own?"
Written by Rachelle Enns
Experienced Example
"Yes, I have researched your competitors extensively. Also, as you know from my resume, I worked for one of your competitors from 2006 to 2014; Company XYZ. I know that their campaigns are heavily female-focused which was an accepted approach ten years ago; but not the modern approach we need now. In today's age when all genders use these products, I believe the best solution is marketing to all genders and challenge antiquated thinking."
Written by Rachelle Enns