CRO Specialist Mock Interview

To help you prepare for your CRO Specialist interview, here are 25 interview questions and answer examples.

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Question 1 of 25

How would you optimize a social commerce post?

This question is simply asking about how to test organic traffic channels. You can respond the same way you would to questions about testing blog posts. Set a key performance indicator and measure it.

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25 CRO Specialist Interview Questions & Answers

  • 1. How would you optimize a social commerce post?

  • 2. Do you have any questions for me?

  • 3. What is your statistical background?

  • 4. Do you have a background in eCommerce/Amazon/eBay/etc?

  • 5. Do you have a background in HTML/CSS?

  • 6. Do you have a background in copywriting/editing?

  • 7. How would you structure a conversion rate audit of our entire marketing department?

  • 8. Describe some microconversions that you might use inside a shopping cart.

  • 9. What is your technical background?

  • 10. How do you stay organized?

  • 11. Describe the pros and cons of using shorter call-to-action forms vs. longer CTA forms.

  • 12. Describe the elements of a perfect landing page.

  • 13. How would you report the results of a conversion test?

  • 14. What sort of results can we expect from Conversion Rate Optimization?

  • 15. How would you test a page intended to qualify leads?

  • 16. How would you test the earliest stages of a marketing funnel?

  • 17. What are some types of ROI that wouldn't commonly show up in your data?

  • 18. Have you done any design work?

  • 19. Have you tested PPC ads?

  • 20. What research tools do you use to determine what to test?

  • 21. How do you pre-test conversion rate on pages not yet receiving traffic?

  • 22. How many tests do you run on a landing page to ensure its optimized?

  • 23. Do you use a swipe file?

  • 24. What software do you use to perform A/B tests?

  • 25. Where do you typically look for low hanging fruit to optimize?