QUESTION 1 OF 25
What sort of results can we expect from Conversion Rate Optimization?
Conversion Rate Optimization tends to be a revenue-generating function. Business leaders weigh the cost of your employment against the projected increase in conversion rate. If the increase in conversion rate you can bring is higher than your cost of employment, you'll be hired. If not, you won't.
"For a company of your size with no previous conversion rate optimization, we would expect to see a conversion rate lift across the board, from email opens to landing page conversions to shopping cart value. This usually results in a 20% to 40% compounded annual growth rate."