Master 25 Business Development Manager questions covering pipeline strategy, stakeholder management, and revenue growth.
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Maria Cheryl Harkins is a Talent Development Consultant with over a decade of experience in sourcing, qualifying, interviewing, testing, onboarding, and training.
In this question, the interviewer is assessing your task management skills. Further, your ability to manage multiple relationships is also being evaluated. Because nothing you do as a business development manager should be random, you should always have a method or a plan to nurture client relationships, whether current or future. A successful response will outline this method or plan in balancing prospecting with client retention.

Maria Cheryl Harkins is a Talent Development Consultant with over a decade of experience in sourcing, qualifying, interviewing, testing, onboarding, and training.
"I'm very fortunate to be a BDM in a time when everything can be automated. Through a customer relationship system, I'm able to plan out my days, weeks, and even months to spread my time out between prospecting and customer retention. Each of my prospects is categorized based on where they are in the pipeline. Depending on how those prospects prefer to communicate and their specific needs, I can set scheduled tasks and reminders to reach out to them. Typically, I'm less involved in customer retention because I transition clients out to account managers and the like. However, I still schedule tasks to reach out to them regularly to be that extra pair of hands for them and get feedback about the relationship. I let my clients know that my line is always open to them. When the time comes, I will need to be pulled in for contract renewals, extensions, changes, or addenda. But there are also those unfortunate times when I have to step in because the relationship takes a negative turn, and I have to salvage it."
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Written by M Cheryl Harkins
25 Questions & Answers • Business Development Manager

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