"Extra time is scarce when it comes to this role. There's always work to catch up on. On the rare occasion that I do get a few hours with no looming deadlines, I have two fun go-to activities. The first one is looking at competitors' social media and blog content. It's entertaining but also very informative. It gives me a better idea of their brand position and how their audience consumes their content. Another thing I like to do in my downtime at work is looking at innovation opportunities. I like to research new automation tools, trending software, and the like. I like to think of new ways to make everyone's work easier."