"In a perfect world, all my leads would fall within the right demographic, are open to new solutions, and have the budget to purchase our service or product. For me, the right demographic means they fit into any one of our buyer personas. If they are not the right demographic, then I can still keep them in mind for future business or mine them for references. Second, being open to new solutions is great; the challenge will be to out-pitch the competition. Lastly, if the client can't afford what I'm selling, then it won't be a good fit at the moment. However, I will let them know that I'll be reaching out in the future when their situation changes."
