What are your must-haves for a successful sales pitch?

"In my experience, storytelling is a compelling technique in pitching sales. My usual structure is to start with an anecdote, highlight the problem, and explain how I can solve that problem. The key is to make it relatable to the client. I'll pick an anecdote from a competitor or from within the industry. When I explain the solution, it's also tailored to the client's space or directly connected to the anecdote. To top it all off, I will tie everything back with our proof of success where the numbers are relevant to them, as well."