Master 25 Business Development Manager questions covering pipeline strategy, stakeholder management, and revenue growth.
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Maria Cheryl Harkins is a Talent Development Consultant with over a decade of experience in sourcing, qualifying, interviewing, testing, onboarding, and training.
A sales pitch can make or break the deal, so every salesperson is expected to have their own framework. A successful answer will outline two essential elements: the problem and the solution. All other factors will fall under either, so take this opportunity to make yourself stand out by peppering in techniques that have worked well for you in the past.

Maria Cheryl Harkins is a Talent Development Consultant with over a decade of experience in sourcing, qualifying, interviewing, testing, onboarding, and training.
"In my experience, storytelling is a compelling technique in pitching sales. My usual structure is to start with an anecdote, highlight the problem, and explain how I can solve that problem. The key is to make it relatable to the client. I'll pick an anecdote from a competitor or from within the industry. When I explain the solution, it's also tailored to the client's space or directly connected to the anecdote. To top it all off, I will tie everything back with our proof of success where the numbers are relevant to them, as well."
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Written by M Cheryl Harkins
25 Questions & Answers • Business Development Manager

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