"I've been a loyal customer for about a decade now, and have only ever had positive experiences with the company. After considering pursuing a position here, I started doing more research on the company, and what I learned about your values and culture convinced me I wanted to work here. Also, your incentives, such as a 40% employee discount, were very enticing, because I shop here all the time."

"What Makes Us Special? Scale, impact, drive, and trust. Working at Zalando gives you the best of both worlds - the stability and opportunities of a big player with the attitude and speed of a start-up. We constantly strive to improve and innovate. What you and your team input translates quickly into business impact. We trust each other. That's why we make sure everyone at every level is heard and can initiate and drive change."

While doing your homework on the company, take note of all of their recruiting efforts. Highlight those which appealed to you most, and which may have motivated you to pursue the opportunity. Not only does this showcase your work ethic in that you took the time to respectfully prepare for the interview, but reveals the work you put into it. It also informs the recruiter which of their effort yielded results, which is useful information for them. After all, recruiting target talent requires crafting an effective marketing campaign, which costs time and resources. So telling them why it appealed to you and made you want to work for them, could help them save more money in the future.