GroupM Mock Interview
Master 30 GroupM interview questions covering media strategy, client management, and data-driven planning.
Question 3 of 30
A client you're pitching tells you that they know performance tracking is essential, but it's their least favorite thing to do. How does knowing this help you to provide value to them?
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Rachel Marcelle is a full desk recruiter and career blogger whose passion is helping others reach their goals.
Listening and being able to solve problems are important when it comes to providing value during the selling process. The interviewer wants to know if you're the kind of sales representative that simply follows a presentation script or if you'll actually listen to your customer to know what product or service features you should educate them on most.
Don't answer this question with the main focus being performance tracking; instead, answer with value provision being your main focus.
Rachel Marcelle is a full desk recruiter and career blogger whose passion is helping others reach their goals.
"When a client asks me directly or indirectly if I have a solution to their woes, I provide value to them by probing to get as many details as possible. In this case, I'd want to know why performance tracking is their least favorite thing to do. Is their reporting process too manual? If so, our automation tools will resolve that. Or, has the customer told me that the metrics data is hard to decipher, which makes it difficult to share with other team members in a way they can understand? In that case, I can walk them through our dashboard which is easy on the eyes and simple enough for anyone to understand. Whatever their issue is, I will listen and get to know more so I can talk to the relevant aspects of our service."
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