"As with any marketing campaign, I have learned that data management is key to launching and running a successful digital advertising campaign. My work with Data Management Platforms has exposed me to the sizable volume of data collected and managed for digital advertising campaigns. As part of my job, I managed large data warehouses and extracted data required for targeting and evaluating Digital Advertising campaigns. This work was crucial to ensure that these campaigns were effective and meeting company goals. If given the opportunity to work with GroupM, I am confident that my knowledge will help clients better manage their digital advertising data."