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GroupM Mock Interview

Question 25 of 30 for our GroupM Mock Interview

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Question 25 of 30

Why do you want to work at GroupM?

Ad-tech is a competitive industry, so the interviewer wants to be sure that you know how GroupM is unique in terms of their database, product quality, service offerings, and analytics. You should also research its competitors and be able to compare GroupM's strengths to that of its competitors.

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How to Answer: Why do you want to work at GroupM?

Advice and answer examples written specifically for a GroupM job interview.

  • 25. Why do you want to work at GroupM?

      How to Answer

      Ad-tech is a competitive industry, so the interviewer wants to be sure that you know how GroupM is unique in terms of their database, product quality, service offerings, and analytics. You should also research its competitors and be able to compare GroupM's strengths to that of its competitors.

      Written by Jen Hong on March 7th, 2019

      1st Answer Example

      "This industry is very competitive with a lot of both large and small players, but I was interested in GroupM because of the breadth of its services and its reach. Not only does GroupM have a strong and diverse product offering, but GroupM also understands that it's equally critical, if not more, to help the clients make organizational and operational changes so they can actually track the kind of consumers behaviors they are looking for and also be able to utilize such insights in a timely manner. It's not just marketing as a service, GroupM offers insights as a service. And that's the kind of place where I want to be."

      Written by Jen Hong on March 7th, 2019

      2nd Answer Example

      "Your focus on behavioral data is what intrigues me the most. Actionable behavioral data, going beyond just 'oh this customer clicked on this site so we'll send them one more email', is the new milestone everyone is trying to achieve and I feel like your capabilities to comprehensively understand customer behaviors and predict what they'll want next is way above that of other ad-tech companies. Data is a lot more fluid now and traditional quantitative metrics are no longer sufficient since people can't fit into neat little boxes. And as a major behavioral data geek, I wanted to be part of a company that really understands this concept and pursue collecting data in innovative ways."

      Written by Rachelle Enns on March 6th, 2019