How to Answer: In your opinion, is data a true asset for a business. Why or why not?
Advice and answer examples written specifically for a GroupM job interview.
4. In your opinion, is data a true asset for a business. Why or why not?
How to Answer
Many companies still struggle with the idea that their data is a real asset when it comes to their business. The interviewer would like to know that, if a client asked you about the importance of their data, that you would give a well-thought-out and appropriate response. Share with the interviewer why data is indeed an asset.
Written by Rachelle Enns on March 6th, 2019
1st Answer Example
"Since acquiring data comes with a significant cost, I believe it is fair to say then that data is an asset. Data can give precious insight into a company's operations, financial strength, future scalability, and more. By properly analyzing data, a company can open itself to millions in growth. For these reasons, I consider data to be a true business asset."
Written by Rachelle Enns on March 6th, 2019
2nd Answer Example
"It is interesting to me that this idea is still in question with some of the clients with which I work. I recently read a study claiming that 36% of businesses lack the tools needed to extract and analyze the information and data that they have. When a client asks me if their data is valuable, I always reply with a hearty 'yes!' It is expensive to gather data, but also more costly to never analyze your data."
Written by Rachelle Enns on March 6th, 2019