How to Answer: Great data visualization will present data in a convincing way. How do you improve human perception when presenting data?
Advice and answer examples written specifically for a GroupM job interview.
2. Great data visualization will present data in a convincing way. How do you improve human perception when presenting data?
How to Answer
The interviewer would like to know that you see the importance of positioning data in a convincing and easy-to-understand manner. As a data visualization business, GroupM knows that their customers will only purchase the services that they understand. Discuss with the interviewer how you improve human perception when it comes to presenting sets of data.
Written by Rachelle Enns on March 6th, 2019
1st Answer Example
"I know that people are very visual so the bulk of presenting data convincingly, comes down the use of color, graphs, and animation. I like to work in small multiples so that the numbers and information I am sharing are easy to digest. A successful presentation is all about the visual layout and easy absorption of data."
Written by Rachelle Enns on March 6th, 2019
2nd Answer Example
"I recently read a study on the fact that pie charts are difficult for people to quickly understand and calculate so now I use them sparingly when it comes to presenting data sets and other important information. I lean more towards line charts for tracking changes or showing trends over time. Then, bar charts when I am comparing data from a variety of categories. The use of colors and other visuals is critical, also."
Written by Rachelle Enns on March 6th, 2019