GroupM Mock Interview

Master 30 GroupM interview questions covering media strategy, client management, and data-driven planning.

Question 25 of 30

What are important reporting and analytics capabilities an advertising platform should have?

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Helen Lee is a freelance data analyst and writer. She has over 15 years of marketing experience working for companies and clients in financial services, quick-service restaurants (QSR), consumer packaged goods (CPG), and education technology.

Reporting and analytics capabilities are easily one of the essential features of an advertising platform. Your answer to this question should show your understanding of the reporting and analytics capabilities of advertising platforms in general, and particularly with that of GroupM.

Helen Lee

"The reporting and analytics capabilities of an advertising platform is crucial as client companies are looking to ensure their advertising efforts are effective and are reaping the benefits of their investment. Beyond the basic measures such as click-through-rate and open rates, I believe it is important that an advertising platform can integrate a variety of data. This data includes things such as geographic and demographic data for different advertising channels and data from different devices. This data allows companies to understand the customer journey better. Based on my research, all of these capabilities are offered with GroupM's advertising platform and much more including the ability to evaluate advertising channels clients may not be currently advertising with."

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30GroupM Interview Questions & Answers

1.What is pervasive business intelligence, and what does it mean to you?

2.Video, cinemagraph, flow, and swing are some of the formats GroupM uses to incorporate motion into on-page ads. What's the best way to educate customers on how these formats generate a better response from audiences?

3.A client you're pitching tells you that they know performance tracking is essential, but it's their least favorite thing to do. How does knowing this help you to provide value to them?

4.We let customers scale up or down on creative support needs like design, testing, and application use. They can choose to fully outsource these needs or receive training to handle them in-house. Why is this a great selling point?

5.What do you know about GroupM's competitive position within the data analytics industry?

6.Describe your experience working with digital advertising.

7.Why do you want to work at GroupM?

8.Data security continues to be a concern for marketers when executing online advertising campaigns. What security issues do you find important as it relates to online advertising and how can your knowledge/experience help us at GroupM?

9.Explain data visualization, and why it is important to a business.

10.What is your favorite data management tool at the moment?

11.How could a business use the data visualization services of GroupM to prospect and generate new leads?

12.At GroupM, we believe data management is crucial when executing and evaluating a campaign. What is your experience working with data as it relates to digital advertising?

13.The technology available to our campaign managers is constantly changing and improving. How do you remain current with the changing industry?

14.How does data drive a business' success?

15.Do you have experience giving product or software demonstrations, and closing new accounts?

16.Our company values employees with an entrepreneurial spirit. Do you believe your approach to sales and career goals are a match for this kind of culture, and if so, why?

17.Part of our business is in big data, which is continuously changing as new technology and products enter the market. How do you keep up-to-date on these changes?

18.GroupM is a leading provider of high quality, engaging advertisements displayed within written content published by some of the world's best-known sources. As a sales executive for this company, what's your value proposition?

19.Technological capabilities of advertising platforms of constantly changing. How do you ensure you are aware of all the new advertising platform developments?

20.A sales position at GroupM includes follow up calls and emails with our customers. Occasionally a customer may have a complaint about the product or service they received from us, explain how you would respond.

21.What is your approach to working with a large amount of information/data?

22.There are several components of a robust advertising platform. Which ones do you find to be the most valuable to a company running frequent advertising campaigns?

23.In your opinion, what is the most exciting collaboration between data analysis and artificial intelligence in the past year?

24.Data-driven advertising with machine learning is part of the service that GroupM provides to its customers. How would you explain why this feature is so useful to a potential customer?

25.What are important reporting and analytics capabilities an advertising platform should have?

26.Companies have several different advertising platforms to choose from. What skills would you bring that would help GroupM remain a competitive option in this industry?

27.GroupM offers powerful tools to enhance audience targeting in addition to their core service. How do you convince a customer that they should elect to add them to their package?

28.In your opinion, is data a true asset for a business. Why or why not?

29.If hired for the sales position with GroupM, we may ask you to test different advertisements. Have you created split or A/B ads? What worked and did not work and why?