GroupM Mock Interview
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Question 17 of 30
Part of our business is in big data, which is continuously changing as new technology and products enter the market. How do you keep up-to-date on these changes?
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Helen Lee is a freelance data analyst and writer. She has over 15 years of marketing experience working for companies and clients in financial services, quick-service restaurants (QSR), consumer packaged goods (CPG), and education technology.
With the high level of competition in the data industry, companies are continuously introducing new products and services to remain relevant. GroupM would like to know that you will be proactive in educating yourself about the changes in the industry. Talk about resources you would use to remain informed to updates and changes in the data industry. Also, communicate that you understand the importance of remaining current on the continuously evolving industry.
Helen Lee is a freelance data analyst and writer. She has over 15 years of marketing experience working for companies and clients in financial services, quick-service restaurants (QSR), consumer packaged goods (CPG), and education technology.
"Keeping abreast of the changes in the data field is important if a company wants to remain competitive. Companies need to know what technology is offered in the industry, so they don't lose their clients to the competition. I remain informed through various online resources such as industry blogs, journals, and community forums. Also, conferences and seminars are also informative sources to learn about changes in the industry, and I do my best to attend these regularly when budgets allow. Also, it is important to ensure that knowledge is shared across departments within the company. I have found holding sessions such as 'Lunch and Learns' help with the internal knowledge sharing."
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