Master 35 GE Healthcare interview questions covering medical technology, regulatory standards, and patient safety priorities.
Question 8 of 35
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Ryan Brunner has over ten years of experience recruiting, interviewing, and hiring candidates in the healthcare, public service, and private manufacturing/distribution industries.
B2B sales are critical in the medical device industry, but oftentimes, it is really hard to find the right person to talk to because of the size of these entities. Think about the persistent methods you have used to make a connection with the decision-maker to increase sales. The primary purpose is to show the interviewer that you are able to build a strategy and execute it to build your business and meet goals. Keep your answer on track while bringing your process to life!

Ryan Brunner has over ten years of experience recruiting, interviewing, and hiring candidates in the healthcare, public service, and private manufacturing/distribution industries.
"I have done B2B sales before and my first step is looking at the CRM platform to see who the contact is. I reach out and if that isn't the right person or that person has left, I do a LinkedIn search to see if I can figure out who is in that role now. I use many reach-out methods including phone calls, emails, LinkedIn messages, and even dropping by the facility. By covering all of my bases, I am usually able to find the right person and figure out a way our products can add value to their patients."

Ryan Brunner has over ten years of experience recruiting, interviewing, and hiring candidates in the healthcare, public service, and private manufacturing/distribution industries.
"I have a lot of industry contacts. In large hospital organizations, oftentimes it is the chief supply chain officer versus the chief medical officer that you need to start with. I reach out to some of my colleagues who have products in other spaces to see if they know who I should start with. Because of the relationships I have built, people want to help me and they know I will help them. I think my connections could be really valuable to GE Healthcare."

Jaymie Payne is passionate about talent acquistion and has nine years of experience in corporate and healthcare recruitment.
"As a newer sales employee, it's important that I get my name out there through networking and getting to know people in my community. I volunteer a lot and attend many community events, which gives me exposure to new people and potential clients. I do a lot of social media marketing in the form of educational posts, which starts conversations online with prospective customers that I may not otherwise meet in person. I also spend time using platforms and tools like Zoom Info to find appropriate contacts and I do warm calling from my LinkedIn connections."

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Written by Ryan Brunner
35 Questions & Answers • GE Healthcare

By Ryan

By Ryan