Amazon Brand Specialist Interview Questions & Answers
Table of Contents
- 1. Accomplishment Questions
- 2. Adaptability Questions
- 3. Behavioral Questions
- 4. Career Goals Questions
- 5. Communication Questions
- 6. Compatibility Questions
- 7. Competency Questions
- 8. Creative Thinking Questions
- 9. Critical Thinking Questions
- 10. Customer Service Questions
- 11. Diligence Questions
- 12. Direct Questions
- 13. Diversity & Inclusion Questions
- 14. Education Questions
- 15. Job Satisfaction Questions
- 16. Problem Solving Questions
- 17. Scenario Based Questions
- 18. Teamwork Questions
- 19. Tough Questions
Accomplishment
1. Amazon leaders are encouraged to 'Learn and Be Curious.' Give me an example of when you stepped outside of your comfort zone to learn something new.
How to Answer
Amazon's 5th Leadership Principle is 'Learn and Be Curious.' This principle states, 'Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.'
Amazonians are okay with acting counterintuitively and jumping outside of their comfort zone. The interviewer wants to hear evidence that you are the type of person to approach a new situation with enthusiasm and curiosity. Show that you enjoy taking on a new perspective while growing professionally and personally.
For this behavioral-based question, choose a real-life example of when you did something that you were uncomfortable with at first but knew was essential to your personal or professional development. Amazon asks that when you answer behavioral interview questions, you try to follow the STAR answer method. STAR is an acronym for Situation, Task, Action, Result.
- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.
If you have work experience, it's best to provide an example from your professional life. If you are new to your career, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity.
Answer Example
"(Situation) During my final year of university, I landed a highly-coveted internship at Company ABC. For 12 weeks, I held the role of Marketing Assistant Intern. The experience was incredible, and I was thirsty to learn as much as I could during the 3 months; however, being new to my career, it was intimidating at first to ask questions and jump into tasks without some trepidation. (Task) After the first week, I reflected on the experience and decided that I needed to make more of the remaining weeks. I concluded that this could only happen if I were incessantly curious and ready to explore tasks without fear. (Action) Every Friday for the remaining 11 weeks, I asked my direct supervisor for feedback on my work, weekend homework focused on making improvements, and a new task that I could take on for the upcoming Monday. He thought it was a great idea and agreed to provide me with that mentorship. I spent every weekend studying ways that I could better my performance. I learned about optimizing copy for marketing materials, preparing persuasive proposals, crafting engaging presentations, and learning social media channels new to me, such as TikTok. Every day of this internship took me out of my comfort zone. (Result) As a result, I received rave reviews from Company XYZ after my internship was complete. Best of all, I gained many new skills that I could include on my resume, which brought me to this interview with Amazon today! If you choose me as your next Brand Specialist, rest assured I will continue my commitment to being curious and continually learning."
Accomplishment
2. Amazon Brand Specialists are expected to raise the bar and deliver the highest standards. Talk about a time when you raised the bar in a professional setting.
How to Answer
Amazon's 7th Leadership Principle is 'Insist on the Highest Standards.' This principle states, 'Leaders have relentlessly high standards - many people may think these standards are unreasonably high. Leaders are continually raising the bar and drive their teams to deliver high-quality products, services, and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed, so they stay fixed.'
Knowing that Amazon puts great pride in delivering the highest standards, it's time for you to tell a story that showcases your ability to notice when the bar needs to be raised. Choose a real-life example of a time when you made a change to boost standards or improve how you or your team performed a task. Show that you approached the situation with confidence and worked diligently to be an ambassador for positive change.
Amazon asks that when you answer behavioral interview questions, you try to follow the STAR answer method. STAR is an acronym for Situation, Task, Action, Result.
- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.
If you have work experience, it's best to provide an example from your professional life. If you are new to your career, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity.
Answer Example
"(Situation) While completing my business internship at Company XYZ, I attended a meeting with the Sales & Marketing Coordinator and the Senior Sales Manager. The Senior Sales Manager expressed frustration that a few sales team members had misrepresented aspects of a new product to their clients. (Task) At this point, I was nearing graduation from my Business Administration degree with a focus in Management. So, I was diligently taking notes because I wanted to absorb the way the manager handled this discrepancy. To my surprise, the Senior Sales Manager asked for my input on the situation! It was an honor to have my opinion considered. I needed to deliver thoughts based on what I knew about the company and best practices in employee training. (Action) I spoke up and suggested that the core issue might be that the sales team was not clear on the unique benefit for each client. Rather than taking the time to understand why each client would benefit from the product, the sales team was delivering a pitch based on overarching benefits. This approach likely meant that our clients couldn't clearly see how the product benefited them. (Result) I was thrilled when the Senior Sales Manager agreed with my assessment. I was instructed to work alongside the Sales & Marketing Coordinator to create a training manual, with scripts included, for the sales team. Once the team received proper training, client complaints slowed down, and we saw a significant improvement in client satisfaction surveys. When I join Amazon as a Brand Specialist, I will bring this same tenacity and high standard expectations while working with my clients. I commit to raising the bar at every chance while keeping a keen eye on potential issues to ensure they are fixed and remain fixed."
Adaptability
3. Amazonians know that speed matters in business. Discuss a time when you had to make a decision on the spot.
How to Answer
Amazon's 9th Leadership Principle is 'Bias for Action.' This principle states, 'Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk-taking.'
The interviewer wants to hear evidence that you are an individual who can make calculated decisions quickly and under pressure. They want to know more about your thinking process and how you approach calculating a decision with little time to seek out all pertinent information.
When approaching this question, tell a story that highlights your ability to take action and make on-the-spot decisions. Amazon asks that when you answer behavioral interview questions, you try to follow the STAR answer method. STAR is an acronym for Situation, Task, Action, Result.
- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.
If you have work experience, it's best to provide an example from your professional life. If you are new to your career, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity.
Answer Example
"I prefer a known probability to an unknown one. For that reason, when I need to decide on the spot, I will first scan my thoughts for any existing knowledge or examples related to the decision. For instance, I will quickly think if I or anyone I know has faced a similar situation. Then, I consider the action that was taken and then the result. (Situation) I currently work at Company XYZ as a Team Lead. Last month, our corporate head office requested a last-minute full inventory count. We had just 48 hours to complete this count, and these inventory counts typically take three full days to complete. (Task) As the Team Lead, it was up to me to determine how the team would make this happen and right away. (Action) I rescheduled the team to work longer split shifts to ensure we met the timeline without overworking anyone. I turned the task into a competition where the first person to complete their inventory section received two free movie tickets. (Result) My plan worked well! We finished the inventory count in just 39 hours, and the team connected at the same time. This example showcases my ability to have a 'Bias for Action.' I understood in this case that speed mattered more than anything, so I did not overthink the situation and instead took action. I appreciate that Amazon encourages calculated risk-taking since not every decision requires extensive thought."
Adaptability
4. Amazon believes that leaders are never done learning. What is the most important lesson you have learned in the past year, and how will it benefit you as a Brand Specialist?
How to Answer
Note: After passing the online application and virtual assessment stage, Brand Specialist candidates attend a series of one-on-one or panel-style interviews. In this stage, candidates are primarily asked questions based on Amazon's 14 Leadership Principles. For this reason, it's essential that, as a Brand Specialist candidate, you spend ample time learning Amazon's 14 Leadership Principles. Be ready to offer multiple real-life story examples of how you have emulated these principles in your life, preferably drawing examples from your work, post-secondary education, a team sport, volunteer commitment, or a club-based activity.
Amazon's 5th Leadership Principle is 'Learn and Be Curious.' This principle states, 'Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.'
The interviewer wants you to talk about an important lesson you have recently learned. When discussing the lesson you have learned, include specific details as to why this lesson will benefit Amazon, should they hire you as their next Brand Specialist.
Answer Example
"The most important lesson I have learned this year is not to hesitate when it's time to act. Everyone says to 'seize the day;' however, I used to find myself more in the mindset of 'analysis paralysis.' I could read all of the books, listen to all of the podcasts, and plan my life to the tiniest detail. But, one day, I reflected on my previous year and concluded that I did a lot of learning and planning but did not take a lot of action. I found myself in a cycle of learning but not often applying the lessons. I often felt hesitation to move forward on the learning I was absorbing. I decided to start taking action on one thing every week. For instance, one week, I stopped researching how to write the perfect resume and hired a resume writer. The next week, I stopped combing endlessly through job boards and instead picked up the phone and reached out to 5 people to ask them for job leads. This action quickly compounded, and it's how I found myself interviewing with Amazon! I took action towards the goals that I wanted to achieve, rather than only planning my strategy and stopping short of taking action. As a Brand Specialist and an Amazonian, I must be ready to 'Learn and Be Curious' and take action. Just as Amazon outlines in its Leadership Principles, I will always be learning and seeking to improve myself. As much as I will be curious, I will also take action to explore those curiosities. I will keep this lesson in mind as I continue taking bold action in the workplace."
Behavioral
5. We are looking for a Brand Specialist who can be self-critical and willing to accept feedback from others. Talk to me about a time when you received criticism from a co-worker or leader.
How to Answer
Amazon's 11th Leadership Principle is 'Earn Trust.' This principle states, 'Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing. Leaders do not believe their or their team's body odor smells of perfume. They benchmark themselves and their teams against the best.'
The interviewer wants you to showcase a situation when you received the unsolicited opinion of someone else (whether this person was right or wrong) and you considered their opinion. Perhaps you learned a lesson from the criticism and worked towards improvements. Maybe you felt their criticism was incorrect but, rather than get angry; you graciously moved on from the situation.
This behavioral-based question requires storytelling in your answer. Amazon asks that you try to follow the STAR answer method when you respond to behavioral interview questions. STAR is an acronym for Situation, Task, Action, Result.
- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.
If you have work experience, it's best to provide an example from your professional life. If you are new to your career, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity.
If you choose a story where the criticism you received was accurate, be sure to highlight how you improved your performance after receiving the feedback. If you share a story where you concluded that the feedback was unjustified, show that you considered the feedback and moved on without causing an issue with the coworker or leader who delivered the criticism. Overall, highlight for the interviewer that your work is of high quality regardless of this criticism, and you are always open to input and potential improvements.
Answer Example
"(Situation) I spent 3 months working at Company XYZ as a Business Administration Intern. My accountabilities included working with the Communications Assistant to help draft an improved internship program. A few Fair Labor Standards Act (FLSA) regulations had changed recently surrounding paid and unpaid internships and how companies were allowed to structure internships for college credits. (Task) As an intern myself, I felt especially excited to take on this challenge while having a voice in the quality of internship for those who would intern at Company XYZ after me. (Action) First, I researched which FLSA regulations had changed. I made sure I understood how they had changed, and then I addressed which areas Company XYZ's current internship program would be impacted. Next, I made suggestions for changes and presented my work to the Communications Assistant. While I was presenting my research, the Communications Assistant seemed to lose interest in my ideas. Around halfway through my presentation, she interrupted me and asked if she could provide me with feedback. I agreed. She went on to let me know, in a compassionate way, that my presentation was not capturing her interest. She expected that I would bring more creativity to the task, considering marketing was a significant part of my educational focus. She explained that the points I was making, and the ideas I was delivering, were unengaging. At first, I was taken aback, and I felt embarrassed. Being new to my career, I wanted to make the best impression possible. I thanked her for her candidness, and I asked for the chance to present to her again in 3 days. She agreed. (Result) After some introspection, I realized that I was overly professional in the presentation, and I wasn't allowing my personality to shine. I created a new visual presentation that spotlighted the most interesting points and ideas from my research. I presented to the Communications Assistant once more, and this time she was very impressed with how I communicated my findings and ideas. I actively listened to this individual's thoughts and respectfully accepted their feedback. I also looked internally to ensure that I was doing my best to use the situation as an opportunity to learn rather than absorb the embarrassment. I see a true value in benchmarking myself against the best and will continue to do so now, as a Brand Specialist, and into the future as I grow my career with Amazon."
Career Goals
6. At Amazon we 'Think Big' and encourage appropriate risk taking. Tell me about a time when you took a calculated risk to work toward or achieve a significant goal.
How to Answer
Amazon's 8th Leadership Principle is 'Think Big.' This principle states, 'Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.'
The interviewer wants to know about a time when you thought big, took a calculated risk and achieved an important goal. Show that you thought outside of 'how it's always been done' and chose to pursue a bigger idea. Express to the interviewer that you are a good fit for Amazon because you actively look around for options and ideas that land outside of the traditional choices we all know.
This question should be answered through storytelling. Amazon asks that when you answer behavioral interview questions, you try to follow the STAR answer method. STAR is an acronym for Situation, Task, Action, Result.
- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.
If you have work experience, it's best to provide an example from your professional life. If you are new to your career, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity.
Answer Example
"(Situation) At this very moment, I am taking a calculated risk to work toward a significant goal. Yesterday I was offered a third interview with a company that interests me; however, I did not feel as passionate about it as this Brand Specialist role with Amazon. (Task) Looking inward, I knew that the right move was to remain honest about my career goals. (Action) To ensure I was acting wisely, I looked at the pros and cons of accepting the other company's interview. On the one side, I knew that I would do well in the interview and potentially receive a job offer after the third and final interview. On the other side, I believe that the first professional role I accept right out of university will set the tone for my career. Since Amazon's overall offering as an employer is much more enticing with perks, benefits, growth, and continued learning opportunities, I decided to take a calculated risk and decline the third interview. (Result) It was a risky decision; however, I feel highly prepared for Amazon's interview process, and it feels right to give my undivided attention to acquiring this dream role. I emulate Amazon's Leadership Principle, 'Think Big' because I refuse to allow myself to think small by accepting the first job that comes to me easily. As you can see, I am all in and excited about this opportunity with Amazon."
Communication
7. One of Amazon's Leadership Principles is, 'Have Backbone; Disagree and Commit.' Tell me about a time when you disagreed with a manager, professor, or leader.
How to Answer
Amazon Brand Specialists are accountable to a variety of individuals. Although you may not always be on the same page with your leaders 100% of the time, the interviewer wants to know that you handle any disagreements with the utmost respect and professionalism. Getting along well with others puts you in a favorable position because it shows your desire to collaborate and highlights your ability to problem solve and produce excellent results, despite a challenging situation.
Amazon's 13th Leadership Principle is 'Have Backbone; Disagree and Commit.' This principle states, 'Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly.'
In your current position, you may have a great relationship with the people you report to. However, there will be times where you don't see eye to eye. Think of a conflict or disagreement you had with your manager, and you responded well, stated your stance very clearly, and perhaps even persuaded the manager to approach the situation from your perspective.
This answer requires storytelling. Amazon asks that when you answer behavioral interview questions, you try to follow the STAR answer method. STAR is an acronym for Situation, Task, Action, Result.
- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.
If you have work experience, it's best to provide an example from your professional life. If you are new to your career, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity.
Answer Example
"(Situation) While completing my Marketing internship at Company XYZ, the Senior Marketing Manager suggested that the company did not need to invest more time into growing an email distribution list for a specific product feature we were rolling out. (Task) As a recent marketing graduate with a solid understanding of email marketing, I disagreed with her because I felt email marketing was an excellent choice for a low-cost, high-reward marketing effort. I felt accountable to speak up; however, I knew that I needed to state my case compellingly since I was the Intern and not a permanent or seasoned member of the marketing team. (Action) Privately, I approached the Marketing Manager with my thoughts and supporting data from our CRM. I also highlighted positive results from previous email campaigns that Company XYZ had rolled out. I clearly summarized why an email marketing campaign could benefit the company considering limited time and resources constraints. By removing emotion from the equation and focusing on data, I presented my viewpoint in a way that was difficult to dispute. (Result) Ultimately, the Marketing Manager gave our team the green light for launching an email campaign, and it was a great success. We built and segmented an email list of over 3,000 contacts, and the conversion rate ended up being 22% higher than I had originally forecasted in my proposal. I showed my ability to have a backbone, disagree, and commit. Although it was uncomfortable at first, I respectfully challenged the decision of my leader and stuck with my opinion while carefully supporting my stance. If I am chosen for the Brand Specialist role, I will continue to emulate the Leadership Principle of 'Have Backbone; Disagree and Commit.' I will not conform for the sake of social cohesion when I feel a decision is being made that is not to Amazon or its' customers' greatest benefit."
Compatibility
8. Choose one of Amazon's 14 Leadership Principles and talk about a time when you embodied that principle at work or school.
How to Answer
Note: After passing the online application and virtual assessment stage, Brand Specialist candidates attend a series of one-on-one or panel-style interviews. In this stage, candidates are primarily asked questions based on Amazon's 14 Leadership Principles. These principles are the backbone of your Brand Specialist interview. Knowing and understanding these 14 points will determine how successful you are in the interview process.
Amazonians look to the company's 14 Leadership Principles every day. These principles are:
#1) Customer Obsession.
Leaders start with the customer and work backward. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.
#2) Ownership.
Leaders are owners. They think long-term and don't sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say, 'that's not my job.'
#3) Invent and Simplify.
Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by 'not invented here.' As we do new things, we accept that we may be misunderstood for long periods of time.
#4) Are Right, A Lot.
Leaders are right a lot. They have strong judgment and good instincts. They seek diverse perspectives and work to disconfirm their beliefs.
#5) Learn and Be Curious.
Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.
#6) Hire and Develop the Best.
Leaders raise the performance bar with every hire and promotion. They recognize exceptional talent and willingly move them throughout the organization. Leaders develop leaders and take seriously their role in coaching others. We work on behalf of our people to invent mechanisms for development like Career Choice.
#7) Insist on the Highest Standards.
Leaders have relentlessly high standards -- many people may think these standards are unreasonably high. Leaders are continually raising the bar and drive their teams to deliver high-quality products, services, and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed, so they stay fixed.
#8) Think Big.
Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.
#9) Bias for Action.
Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk-taking.
#10) Frugality.
Accomplish more with less. Constraints breed resourcefulness, self-sufficiency, and invention. There are no extra points for growing headcount, budget size, or fixed expense.
#11) Earn Trust.
Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing. Leaders do not believe their or their team's body odor smells of perfume. They benchmark themselves and their teams against the best.
#12) Dive Deep.
Leaders operate at all levels, stay connected to the details, audit frequently, and are skeptical when metrics and anecdotes differ. No task is beneath them.
#13) Have Backbone; Disagree and Commit.
Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly.
#14) Deliver Results.
Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.
The interviewer wants to see evidence that you have put ample effort into preparing for your Amazon interview. Choose 1 of the 14 Leadership Principles that resonates with you the most and tell a brief story of when you emulated that principle in your work or while attending post-secondary studies.
This answer requires storytelling. Amazon asks that when you answer behavioral interview questions, you try to follow the STAR answer method. STAR is an acronym for Situation, Task, Action, Result.
- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.
Answer Example
"I have taken time to learn Amazon's 14 Leadership Principles and, although many of them are principles that I embody or am working to grow further, I most resonate with 'Bias for Action.' (Situation) While completing my Bachelor's degree, I worked as a part-time Retail Brand Associate for Company XYZ. One day, a customer came into the store very upset with the quality of the product he had recently purchased. (Task) Typically, our Store Manager handled highly disgruntled customers; however, she was not scheduled to work that day. I had never handled a major dispute like this one; however, we did not have a leader on the floor at the time. Since the customer approached me, I decided to take quick action and repair the situation. (Action) I pulled the customer aside to a quiet part of the store. I lowered my voice and spoke calmly, hoping that he would mirror my behavior. The customer calmed down, and I asked him to walk me through his experience. I carefully listened and repeated the most important points back to him. Emulating my Store Manager's approach, I asked him how I could make the situation right. I met the customer's expectations with a refund and a $50 store credit for his next visit. What I provided the customer was more than what our store policy offered. Taking a calculated risk, I realized that a loud and angry customer could negatively impact other customers' decisions to buy that day. I concluded that the disruption could hurt our store far more than a $50 store credit. After the customer left, I called the Store Manager to let her know what had happened. (Result) I expected to be reprimanded for going around store policy; however, I expressed that speed mattered in this situation. To my relief, the Store Manager was pleased with how I handled the situation and praised my ability to take action. Because of that situation, I feel much more confident in my ability to problem solve under pressure and take action swiftly. Amazon states that speed matters in business, a sentiment with which I wholeheartedly agree. I also appreciate that Amazon believes many decisions and actions are reversible and do not need extensive study. This approach can significantly reduce 'analysis paralysis' that we all experience from time to time. I look forward to applying my 'Bias for Action' as a Brand Specialist for Amazon."
Competency
9. Amazon Business Specialists drive excellence by reducing costs. Talk about a time when you used innovative thinking to reduce costs, save money, or improved profitability.
How to Answer
Amazon's 10th Leadership Principle is 'Frugality.' This principle states, 'Accomplish more with less. Constraints breed resourcefulness, self-sufficiency, and invention. There are no extra points for growing headcount, budget size, or fixed expense.'
As per Amazon's job description, part of the Brand Specialist's role is to drive operational excellence by reducing costs. It is essential to Amazon that you can embrace frugality. This could include finding new ways to save company resources or clients' funds. Frugality could mean getting more out of less when managing a project with a set budget. It could also mean working well with limited budgets or resources.
This question requires some storytelling! Think of a real-life example of a time when you embodied the Leadership Principle of Frugality. Amazon asks that when you answer behavioral interview questions, you try to follow the STAR answer method. STAR is an acronym for Situation, Task, Action, Result.
- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.
If you have work experience, it's best to provide an example from your professional life. If you are new to your career, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity.
Answer Example
"(Situation) I am a recent graduate, fresh out of university with my 4-year business degree. Frugality is one reason why I could study full time, work part-time, and graduate with minimal student loan debt! Before attending school, I met with my friends' parent, who is a financial planner. She helped me arrange a realistic budget for my time in school. We worked out what I could afford after my wages came in and my bills went out. This plan helped me understand what it meant to live within my means and spend only what had been budgeted. I track my budget in an app called Mint, and it helps me reach my financial goals while also saving money by tracking my spending, including subscription monitoring. Most people my age, leaving home for the first time and getting their first significant sense of independence, would not approach their finances this way. I fully believe that frugality is not about being 'cheap' but about understanding and respecting the value of money. Being frugal is a responsible trait, and I will eagerly emulate this quality and principle as an Amazon Brand Specialist."
Creative Thinking
10. As an Amazon Brand Specialist, you will face constraints that should breed resourcefulness, innovation, and self-sufficiency. Tell me about a time when you displayed self-sufficiency in the face of a constraint or roadblock.
How to Answer
Amazon's 10th Leadership Principle is 'Frugality.' This principle states, 'Accomplish more with less. Constraints breed resourcefulness, self-sufficiency, and invention. There are no extra points for growing headcount, budget size, or fixed expense.'
Choose a real-life example of a time when you showed confidence and an ability to step up and accomplish an important goal despite a specific constraint or roadblock. Highlight your ability to pursue solutions that are innovative and creative. When you answer behavioral interview questions like this one, try to follow the STAR answer method. STAR is an acronym for Situation, Task, Action, Result.
- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.
If you have work experience, it's best to provide an example from your professional life. If you are new to your career, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity.
Answer Example
"(Situation) After being accepted to Seattle University, my parents and I planned to rent a small moving van and drive myself and my belongings there from our home in Phoenix. The trip would take my family 3 days in total, with each of us sharing the driving responsibilities and staying the night in hotels along the way. Two days before we were to leave, my parents had an emergency come up in their business. They felt especially torn because the business situation needed their attention, yet it was important for them to come with me on the trip to Seattle. (Task) It was essential to me that they knew I could handle the situation by going on my own. I also wanted them to stay behind and focus on the business guilt-free. (Action) First, I mapped how far I felt I could safely drive each day. Once I mapped my stopping points, I called friends in those areas to see if I could stay at their homes for the night. (Result) After just a few hours, I had my solo trip planned out. My parents were impressed with my ability to show such self-sufficiency. On top of it, my new plan saved hundreds of dollars in hotel fees! I took the trip and had the best time seeing the country and reconnecting with old friends. This example spotlights my independence, my frugality, and my ability to take action; characteristics and qualities that align well with Amazon's Leadership Principles."
Creative Thinking
11. If you could create a 15th Leadership Principle for Amazon, what would you choose?
How to Answer
Amazon's 14 Leadership Principles are the foundation of your Brand Specialist interview. Knowing and understanding these 14 points will determine how successful you are in the interview process. Amazon's 14 Leadership Principles are:
1) Customer Obsession
2) Ownership
3) Invent and Simplify
4) Are Right, A Lot
5) Learn and Be Curious
6) Hire and Develop the Best
7) Insist on the Highest Standards
8) Think Big
9) Bias for Action
10) Frugality
11) Earn Trust
12) Dive Deep
13) Have Backbone; Disagree and Commit
14) Deliver Results
Once you have studied Amazon's existing principles, take some time to reflect on the best qualities and characteristics you possess that are not covered in these 14 Leadership Principles. Then, be creative and think of a new principle that you could add to the list!
Answer Example
"If I were to create a 15th Leadership Principle for Amazon, I would create one to say, 'Represent At All Times.' The basis of this principle would be, 'Represent Amazon, your team members, yourself, and your mission in everything that you do.' As a Brand Specialist for Amazon, I will be a first-hand representative of the organization, and I must be a good model inside and outside of the workplace. Should Amazon choose to hire me for this role, I will be a positive example for the company at all times, ensuring that my behavior and choices reflect the high standards of Amazon and its leaders."
Creative Thinking
12. Amazon Brand Specialists should create and communicate a bold direction that inspires results. Tell me about a time when you introduced a unique perspective or inspiring idea.
How to Answer
Amazon's 8th Leadership Principle is 'Think Big.' This principle states, 'Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.'
The interviewer wants to hear a story about a time when you thought big and introduced a new way of thinking. Show that you are an individual who enthusiastically explores new ideas and takes risks when appropriate. When delivering your story-based answer, try to follow the STAR method. STAR is an acronym for Situation, Task, Action, Result.
- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.
If you have work experience, it's best to provide an example from your professional life. If you are new to your career, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity.
Answer Example
"(Situation) During my time as the Marketing Intern for Agency XYZ, I noticed that a lot of the company's sales leads were not properly vetted before reaching the sales team. The existing process was that a lead would come in from the agency website contact form, and then a Sales Associate would phone or email the lead within 24 hours. In countless meetings, I heard the sales team complain to the Agency Director and the Marketing Director that leads were not closing because the agency's minimum $10K engagement was not attainable. (Task) Since I was still completing my business degree, my marketing education was fresh. I knew that my unique ideas could help the agency draw in stronger leads while still serving those who could not afford the agency's retainer. (Action) In one particular meeting, I suggested that we create an e-guide called '10 Ways to Market Your Business with Zero Dollars.' The guide would be a PDF download that anyone could access by submitting their email address. The guide would contain actionable advice that the lead could implement on their own. The lead's email address would then go into a funnel segmented to market smaller offers such as e-books, case studies, workbooks, and mini-courses that would sell for $12 to $300. Using this approach, all of the agency's captured leads had an opportunity to be closed successfully. The sales team really appreciated my idea, and the Agency Director agreed. I spent the last month of my internship mapping out the customer journey and helping the marketing team create the first few digital resources. (Result) I recently touched base with the Marketing Director, and he told me that this approach has already increased the agency's lead conversion rate by an impressive 27%. Initially, the sales team members were thinking small. They believed they could not sell because the agency's services were too expensive. This mindset then became a self-fulfilling prophecy and negatively impacted the sales teams' results. When I helped the team alleviate this pain point by suggesting digital resources at an accessible price point, I was emulating Amazon's Leadership Principle of 'Think Big.' I approached the situation differently than anyone else and looked around corners for new ways to serve the agency's potential customers. This experience was fulfilling, and I look forward to the opportunity to show this same inspiration and creative thinking while serving Amazon's customers in this Brand Specialist role."
Critical Thinking
13. Amazon Business Specialists must show bias for action and understand that speed matters in business. Tell me about a time when you had to take a calculated risk.
How to Answer
Amazon's 9th Leadership Principle is 'Bias for Action.' This principle states, 'Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk-taking.'
The interviewer wants to know that you can take calculated risks in the workplace. They also want to see that you understand the difference between a calculated risk and a risky choice. A calculated risk is one you take after considering what is at stake then concluding that the risk is worth the potential benefits. A risky choice is a decision made hastily without much consideration for near-certain consequences.
Show the interviewer that you are thoughtful and strategic when approaching decisions while also avoiding overthinking the situation and suffering from 'analysis paralysis.' Highlight the fact that you favor taking action, working fast, and accepting that some decisions may be incorrect and need to be reversed. Essentially, you're okay with being wrong and going back to the drawing board; however, you would not put the company or your team at extreme risk.
This behavioral-based interview question requires a story-based answer. Choose a real-life example of a time when you calculated the risk around a decision and made your move. Amazon asks that you try to follow the STAR answer method when you respond to behavioral interview questions. STAR is an acronym for Situation, Task, Action, Result.
- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.
If you have work experience, it's best to provide an example from your professional life. If you are new to your career, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity.
Answer Example
"(Situation) I currently work for Company XYZ as an Inside Sales Assistant. We are in our busiest business quarter and have found ourselves understaffed after two Outside Sales Reps moved to a competitor without notice. Because of this, many of our clients are not receiving the level of service they have come to expect. (Task) As an Inside Sales Assistant, my call volume has increased significantly, and I've had numerous conversations with clients threatening to close their accounts. Noticing the strain this situation was having on the business, the clients, and the team, I knew it was time to take action. (Action) I approached my manager and gave him three solid reasons why I should be put into the field as an Outside Sales Rep. I explained that many clients have been calling and expressing their frustration with the lack of service they have been receiving. I knew that I could rescue some of these accounts, helping us reach our sales targets by the end of the quarter. My manager gave me one client account to take as a test. I immediately called the client, set up a face-to-face meeting, and spent the day developing my pitch. (Result) When the time came to meet this client, I was very well prepared and showed a genuine understanding of her business needs. This client was so impressed that she gave us an additional $200,000 in annual business. When I arrived back at the office, my manager was very impressed and decided to give me another client account to turn around. My request to be put into an outside sales role with little training was a calculated risk. I could have blown it with the client, but we were going to lose them anyway. I knew the potential reward would be greater than the potential risk, so I took the chance, and it was well worth it! I appreciate that Amazonians are encouraged to show a 'Bias for Action.' I agree that speed matters in business, and I value the fact that Amazon encourages calculated risk-taking."
Critical Thinking
14. Amazon leaders 'Are Right, A Lot.' Tell the story of a time when your strong judgment and instincts led you to make a good decision.
How to Answer
In your Brand Specialist interview, you will be asked questions related to Amazon's 4th Leadership Principle, 'Are Right, A Lot.' This principle states, 'Leaders are right a lot. They have strong judgment and good instincts. They seek diverse perspectives and work to disconfirm their beliefs.'
The phrasing of this Leadership Principle can be confusing to many. Essentially, the principle is stating that Amazon leaders are not always right, but they often are. They use good judgment and make instinctually correct decisions. Failure is acceptable; however, Amazonians do not continually make the same mistakes.
Individuals who are a good match for Amazon learn from their mistakes and avoid repeat failures. Considering this important Leadership Principle, the interviewer wants to hear evidence that you have the ability and confidence to use your strong instincts when facing a situation where you need to apply good judgment.
This answer requires storytelling. Choose a real-life example of a time when you trusted your instincts and the situation generated a positive outcome. Amazon asks that when you answer behavioral interview questions, you try to follow the STAR answer method. STAR is an acronym for Situation, Task, Action, Result.
- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.
If you have work experience, it's best to provide an example from your professional life. If you are new to your career, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity. Whichever story example you decide to use, be sure to showcase your logic and reasoning abilities.
Answer Example
"(Situation & Task) I currently work for Company XYZ as a Store Manager. Last week, an upset customer emailed our corporate office to complain that one of my staff members was rude to them. The District Manager called me to discuss the situation. While the District Manager described the chain of events as outlined in this disgruntled customers' email, I instinctually began to feel that the customers' account of the situation was inflated. I knew the character of the Associate this customer was talking about and wholeheartedly believed that she was not a rude-natured person. (Action) After hearing the District Manager out, I said that I would meet with the Associate to ask more questions before approaching any disciplinary action. Later that day, I had a meeting with the Associate and asked for her account of the situation. The Associate explained that the customers' purchase, a pair of shoes, had obviously been worn. Their purchase also fell past our store's 30-day return policy. The Associate politely declined to refund the customer's purchase and explained the return policy. The customer responded by verbally degrading the Associate, leaving the store in a fury, and then emailed our corporate office to complain. After meeting with the Associate, I called the District Manager to explain the other side of the story. The District Manager asked me to write the Associate up and instruct them to write an apology email to the customer. I felt it was in bad taste to apologize to the customer, considering they verbally attacked the Associate. My stance was that we should protect our employees first and not allow customers to behave this way towards our valued team members. I expressed that this decision would negatively impact our relationship with the employee. Still, the District Manager did not agree, and I was to instruct the Associate to apologize. (Result) As I suspected, the Associate became upset with the instructions to apologize. She said that she did not feel supported by the company, and she immediately gave her resignation. I reported the result to the District Manager. He apologized for ignoring my instincts and agreed that my initial assessment of the situation was correct. In the end, we lost a good Associate, and the customer felt justified for their unsavory behavior. Although I could not persuade my District Manager right away, this situation confirmed that I understand my team members and have a strong ability to read convoluted situations correctly. One factor that I greatly appreciate about Amazon is that the company looks for leaders who 'Are Right, A Lot.' Amazon encourages its leaders to use their instinct and good judgment to lead the company and their team to success. I am eager to join a work environment where thinking like a leader is encouraged at all levels."
Customer Service
15. Amazon Brand Specialists strive to improve the customer journey at every turn. Tell me about a time when you went above and beyond to deliver exceptional service.
How to Answer
Amazon places a significant focus on customer service, and they consider the company to be 'customer obsessed.' Customer obsession means acting beyond what is expected of you as a Brand Specialist. It also means that you actively seek out the opportunity to deliver more than the standard at every opportunity.
Amazon's 1st Leadership Principle is 'Customer Obsession.' This principle states, 'Leaders start with the customer and work backward. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.'
The interviewer wants assurance that you are the type of person who will go out of your way to thrill and delight a customer! This question is phrased as, 'Tell me about a time when,' which means that your response requires storytelling. Amazon asks that when you answer behavioral interview questions, you try to follow the STAR answer method. STAR is an acronym for Situation, Task, Action, Result.
- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.
Choose a real-life example of when you went above and beyond in the name of serving others. If you have related work experience, it's best to provide an example from your professional life. If you are new to your career and have never been in a customer-facing role, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity.
Answer Example
"(Situation & Task) While completing my Bachelor's Degree in Marketing, I was offered an internship with Company XYZ as a Marketing Assistant. For 3 months, I was accountable for phoning customers who recently canceled their service with Company XYZ. The marketing team wanted to dive deeper into the reason behind customer cancellations to increase conversions and extend lifetime customer value. I recall one customer who seemed very on the fence, and I remember thinking I could most likely turn this customer around with an approach that felt personal and customized. (Action) I had a pre-determined set of discovery questions to ask; however, I felt compelled to go slightly off-script in this situation. I asked this customer what we could have done differently to exceeded their expectations. I openly recognized that the customer seemed to feel neutral about their experience. I expressed that we would love a second chance to tailor their experience if they were not truly elated. (Result) The customer began to open up with detailed feedback on how Company XYZ could improve the customer journey. I thanked the customer for their time, and I asked them if they would be open to trying us again once we made improvements. The customer agreed. I was excited to take the suggestions to the marketing team since the recommendations were simple to implement and would significantly improve the customer journey, sales cycle, and conversion rate. Two months later, I called the customer back, excited to share the improvements we made. I was able to win their business back, and it felt like a great success. While preparing for this Brand Specialist interview, I studied the job description and Amazon's 14 Leadership Principles. I understand that there is a significant focus on working diligently to improve the customer journey. I appreciate that Amazon is customer-obsessed and that the company believes that leaders start with the customer and work backward. If I am offered this role with Amazon, I too will obsess over our customers, and I will work vigorously to earn and keep customer trust."
Customer Service
16. Brand Specialists embrace Amazon's Leadership Principle of 'Customer Obsession.' Talk about your most challenging customer and how you successfully delivered on their expectations.
How to Answer
Amazon's 1st Leadership Principle is 'Customer Obsession.' This principle states, 'Leaders start with the customer and work backward. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.'
Amazon is a company that proudly obsesses over its customers. As a Brand Specialist, you will be expected to delight your customers at every turn. The interviewer wants to know how you react when you face challenging situations. They also want to see evidence that you can maintain professional composure and continue delivering high-quality work even when you may feel like giving up. Show the interviewer that you are prepared to work vigorously for your customers, gain and maintain their trust.
This behavioral-based question requires an answer that includes storytelling. Choose a real-life example of when you went over and above to deliver a successful outcome for a customer. Amazon asks that when you answer behavioral interview questions, you try to follow the STAR answer method. STAR is an acronym for Situation, Task, Action, Result.
- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.
If you have related work experience, it's best to provide an example from your professional life. If you are new to your career and have never been in a customer-facing role, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity.
Answer Example
"(Situation) I currently work for Company XYZ as a Marketing Coordinator. Recently, I was handed the file of a client known to have unrealistic expectations. My colleagues did not enjoy working with this client. (Task) Since I was the only coordinator yet to work with her, my manager wanted to see if I could develop a positive working relationship with this client. (Action) I set up a face-to-face meeting with my new client right away. Rather than start the meeting with a discussion of action steps and ideas, I addressed expectations. The client laid out everything that she expected in fine detail. Rather than interrupt her or tell her that these expectations couldn't be met, I asked where her benchmarks came from. The client expressed that she had researched a competitor's strategy for a similar project felt that our team could generate similar results. I thanked the client for her transparency and asked her to give the team and me a few days to research and come back with a project scope. We spent the next couple of days analyzing a few marketing case studies released by my client's competitor. We quickly realized that this competitor's marketing and advertising budget was far larger than the resources available to my client. In our next meeting, I explained the quantitative and qualitative data we collected. I expressed that we could use some of her competitor's approaches; however, the results would not be the same because financial resources were more limited in her case. Then, I presented a more appropriate strategy and project timeline with clear milestones. (Result) The client thanked me for offering a well-researched and realistic project outline versus simply telling her that her vision couldn't be met. In the past, she felt that she was being spoken down to, and she appreciated that I paid attention to her needs, took the time to understand her market, and research what her competitors were doing. In this instance, I showed customer obsession by working vigorously to gain and keep the clients' trust. I look forward to joining Amazon as a Brand Specialist where I will have the opportunity to support key vendors, help them dream up new strategies, and achieve their goals."
User-Submitted Answer
"______ -- Creating a brand & e-commerce has always been in the back of my mind and I started working on a few ideas when my daughter was born. My family has B2B outdoor advertising business ( billboards, posters, etc.) and I worked around ideas that bring together the family business and e-commerce targeting Millenial Moms specifically with decorative nursery stickers.
I started with a virtual store on _______ and launched a series of products, designed, branded, and priced entirely by me. I approached several successful influencers and developed social media pages to support the marketing of the product.
To build a customer base and get the word of mouth we tried
i ) putting small gifts into cargo packages
ii) re-designed certain products as per customer feedback
iii) launched new years series
iv) introduced window stickers (which eventually became the main product)
Everybody was stuck at home at that time because of Covid and they really liked the idea of decorating children's windows for New Year.
And the product became very popular and we received 3,5K orders for Q4 2020 right after the launch. And 6K orders the next year. I read every comment very carefully and took action to provide the perfect customer journey.
T - 25% were about receiving a different item or a defective one mainly due to packaging and the delay.
75% of the negative comments were related to packaging. The envelope that we sent the stickers was folded during the shipping and got damaged when the weather is rainy etc.
A - I prioritized the customers and immediately sent them the correct item with a gift sticker inside. Sometimes the comments were anonymous only with the first capital letters, I tried to match the product name, delivery time, and comment time. I sent the customers without being asked, they were really surprised and happy when they got the package and adjusted their comments with higher points.
To fix the problem in the long term, I tried to find out the reason that makes confusion about sending products. I realized the issue arose from new year products. The product names were shown starting with the new year as keywords. I changed the names specifically related to the images and used new year keyword at the end of the product name which made it easier to read when you prepare the order.
I also bought a basic shipping label printer which made packaging super faster than gluing the order printout.
I found a packaging manufacturer and ordered high-quality cardboard poster tubes. But it was not possible to get them before January after that I found a temporary solution. I bought telescoping cardboard boxes as a temporary solution. After January we used poster tubes.
R- Focus on improving the end-to-end customer experience and making it faster, easier resulted in
%75 percent increased orders Q4 2021 with great comments on packaging in addition to the quality of the product. The average revenue per package increased by %25."
Written by an Anonymous User
Our Professional Interview Coach
Marcie Wilmot Reviewed the Above Answer
Wow! It sounds like you are quite the entrepreneur and that a lot of thought and effort went into your business - that's great! Just keep in mind that it's important to directly answer the interviewer's question and not go off on tangents. While you mention unhappy customers and how you tried to remedy their issues, it gets lost amidst everything else. Including lots of details is great, just be sure to only include those that are relevant to the question at hand. If you get into too many little, inconsequential details, the point you're trying to make will get lost. So great job but consider cutting your answer back to only the parts that clearly answer the question.
Diligence
17. Amazon Brand Specialists take ownership of their work and never say, 'that's not my job.' Walk me through a time when you were asked to complete a task outside of your scope of accountabilities.
How to Answer
Amazon's 2nd Leadership Principle is 'Ownership.' This principle states, 'Leaders are owners. They think long-term and don't sacrifice long-term value for short-term results. They act on behalf of the entire company beyond just their own team. They never say, 'that's not my job.'
Take your time to walk the interviewer through a story-based example of when you were expected to take on a task outside your accountabilities or expectations. Be sure to clearly express that you accept 360-degree ownership of project outcomes, whether working with a team or independently.
This behavioral-based question requires an answer that includes storytelling. Choose a real-life example of a time when you needed to take ownership of a project or task outside your typical work or comfort level. Amazon asks that when you answer behavioral interview questions, you try to follow the STAR answer method. STAR is an acronym for Situation, Task, Action, Result.
- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.
If you have work experience, it's best to provide an example from your professional life. If you are new to your career, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity.
Answer Example
"(Situation) While completing my degree, I worked part-time on the Admin Assistant/Receptionist roster for a temp agency. Placed in various roles, I jumped into many positions where there was a lot to learn in a short time. Deadlines were often due yesterday, and systems varied significantly from company to company. I was not always aware of where my accountabilities began and where they ended. (Task) Shortly into my third temp assignment, after some internal frustration from the steep learning curve, I decided to take ownership of any work I recognized needed to be done. I believed it was better to potentially overstep than to underdeliver on expectations. (Action) While temporarily placed at a car dealership at the reception desk, a customer approached me and asked me a few questions about the summer sale the dealership was advertising. Typically, it was the responsibility of a Sales Rep to approach customers and discuss their needs; however, customer volume was high, and the entire sales team was busy writing deals with other customers. I got up from behind the reception desk and started engaging with the customer. I explained that I was a temporary receptionist there to help the team during this busy season. Still, I had studied the promotion details and was happy to answer any questions that I could until a Sales Rep became available. I conversed with the customer for about 10 minutes, asking a few of the qualifying questions I had heard the Sales Manager ask other customers. I built a nice rapport with the customer, and by the time a Sales Rep was available to help, I had gathered helpful pre-qualifying information. (Result) The customer ended up purchasing a vehicle that day, and the Sales Rep later thanked me for my diligence. I could have said to the customer that I was 'just the temp receptionist'; however, that approach would have been a disservice to the dealership, the sales team, and the customer. In addition to acting on behalf of the team, I acted like an owner by putting myself outside my comfort zone for the company's benefit. I understand that Amazon Brand Specialists have a vast scope of accountabilities, and you can rest assured that I will never say, 'that's not my job.'"
User-Submitted Answer
"I started working at ______after my employer merged with 2 other companies. Our department was newly established. There were many people that just started and we didn't know all the team members. I thought a New Year Brunch could help the team bonding. I approached my manager about the idea. She let me check with HR. It was the responsibility of the Human Resources but the entire team was very busy with the Marketing School project and they did not have enough budget at the end of the year. They let us organize within the department. My manager talked with our Director and I was responsible for the organization.
I arranged meetings with some restaurants and got price offers. Then I made a shortlist of the best options, comparing price, location, and the menu. I made a mini-survey via e-mail. I have prepared a purchase order and arranged the budget allocation with the finance team. I also arranged the schedule and transportation. I believe that team building is a vital part of creating an environment of trust and collaboration in the workplace. I acted like an owner by putting myself outside my comfort zone for the company's benefit. I understand that Amazon Brand Specialists have a vast scope of accountabilities, and you can rest assured that I will never say, 'that's not my job.'"
Written by an Anonymous User
Our Professional Interview Coach
Marcie Wilmot Reviewed the Above Answer
Excellent! You clearly explain that this sort of social event is normally initiated and carried out by HR but that you took it upon yourself to run it because HR couldn't and you felt it was important for team building. Did it help improve the morale of the team and make it easier for everyone to get to know each other? Talking a bit more about this would be great. Good job!
Diligence
18. Despite setbacks, Amazonians rise to the occasion. Talk about a time when you were struggling and turned the situation around.
How to Answer
A quote by Winston Churchill says, 'Success consists of going from failure to failure without loss of enthusiasm.' Amazon looks for Brand Specialists who focus on delivering quality results. Despite setbacks, they get up and try again. Your resilience shines through when you learn from your mistakes and keep going.
Amazon's 14th Leadership Principle is 'Deliver Results.' This principle states, 'Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.'
When answering this 'talk about a time when...' question, be sure to include a real-life story-based example. Amazon asks that when you answer behavioral interview questions, you try to follow the STAR answer method. STAR is an acronym for Situation, Task, Action, Result.
- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.
Choose a real-life example of a time when you struggled to complete a task or reach a goal. Discuss what you did to turn things around for yourself and generate a positive outcome. If you have work experience, it's best to provide an example from your professional life. If you are new to your career, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity.
Answer Example
"(Situation & Task) Three months ago I joined a highly competitive inside sales team at Company XYZ. When I first started, I was given a portfolio containing a handful of existing clients and warm leads. I was instructed to grow the portfolio by nurturing existing accounts and developing new business through the provided leads. When I first inspected my portfolio, I realized that over 70% of the quarterly sales came from one client. However, this client put their account on a temporary hold due to internal restructuring. This event caused a major struggle for me since I was instructed to hit my sales targets, yet I had very few active client dollars. I was in real danger of not hitting my first months' sales goal, and therefore I would have easily fallen short on my quarterly quota. (Action) I worked extra long hours and divided these hours by new business development activities. I called dormant accounts and kept my biggest client 'warm' despite their hold on their account. It took a ton of effort, long nights, and creative pitches, but I eventually made up for the gap in my portfolio. I exceeded my first months' sales goal by 4% and the following month by 12%. I continue to see an uptick in my numbers and am on track to be 20% above my quarterly sales target overall. (Result) Through this situation, I learned just how important it is to have a diversified client portfolio. As I grow my account base, I regularly emulate Amazon's Leadership Principle of 'Deliver Results.' I focus on key inputs and deliver quality work to ensure that my goals are reached in time. Despite my initial setback at Company XYZ, I continue to rise to the occasion and exceed sales expectations. I am eager to continue my success and deliver even greater results for Amazon in this Brand Specialist role."
Diligence
19. Amazon Brand Specialists focus on delivering results; however, failures still happen. Walk me through a time when you failed. What did you learn from the situation?
How to Answer
Amazon's 14th Leadership Principle is 'Deliver Results.' This principle states, 'Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.'
A Brand Specialist who delivers results is a person who can experience a setback or even a failure and still gain a positive experience or take away from the situation. Everyone faces failures in their life, and there is no need to be ashamed of that fact. Rather than feel ashamed or embarrassed about discussing a failure, show the interviewer that you owned the situation and made the best of it by turning the situation into an opportunity to learn. Provide the interviewer with evidence that you can bounce back from a perceived failure.
Give a real-life example of a time when an outcome was not what you wanted or expected, but you were able to recover or learn. Perhaps you were better off in the end, or you learned a valuable lesson! Amazon asks that when you answer behavioral interview questions, you try to follow the STAR answer method. STAR is an acronym for Situation, Task, Action, Result.
- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.
If you have work experience, it's best to provide an example from your professional life. If you are new to your career, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity.
Answer Example
"(Situation & Task) One of the largest failures I have experienced was not graduating university as soon as expected. I had detailed plans laid out for my education and was eager to graduate with my degree in 4 years. Rather, I encountered a couple of academic roadblocks that caused me to re-take two classes, pushing my graduation date back one year. At the time, I felt ashamed. I did not want my family to look down on me or for anyone to think that I was slacking at school. The issue was that I was experiencing complete independence for the first time in my life and did not have the proper foundation to stay disciplined with my studies and structure my study time. (Action) Once I identified my weaknesses, I found and registered for an online course through McMaster University called 'Learning How to Learn: Powerful mental tools to help you master tough subjects.' Through this course, I learned how to set myself up for successful learning. I learned counter-intuitive test-taking tips and methods on how to approach complex problem sets. I also gained the tools needed to optimize my homework time. (Result) I am proud of myself for looking inward and then making the best of my situation by rising to the occasion and never giving up. In the end, I am confident that I generated the best results. I am thankful that I completed my degree at a comfortable pace. I finished with excellent grades and a critical skillset that I can leverage as a Brand Specialist for Amazon."
Direct
20. Which of Amazon's 14 Leadership Principles do you feel you need to work on the most?
How to Answer
Amazon's 14 Leadership Principles are the foundation of your Brand Specialist interview. Knowing and understanding these 14 points will determine how successful you are in the interview process.
Amazon's 14 Leadership Principles are:
#1) Customer Obsession.
Leaders start with the customer and work backward. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.
#2) Ownership.
Leaders are owners. They think long-term and don't sacrifice long-term value for short-term results. They act on behalf of the entire company beyond just their own team. They never say, 'that's not my job.'
#3) Invent and Simplify.
Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by 'not invented here.' As we do new things, we accept that we may be misunderstood for long periods of time.
#4) Are Right, A Lot.
Leaders are right a lot. They have strong judgment and good instincts. They seek diverse perspectives and work to disconfirm their beliefs.
#5) Learn and Be Curious.
Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.
#6) Hire and Develop the Best.
Leaders raise the performance bar with every hire and promotion. They recognize exceptional talent and willingly move them throughout the organization. Leaders develop leaders and take seriously their role in coaching others. We work on behalf of our people to invent mechanisms for development like Career Choice.
#7) Insist on the Highest Standards.
Leaders have relentlessly high standards -- many people may think these standards are unreasonably high. Leaders are continually raising the bar and drive their teams to deliver high-quality products, services, and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed, so they stay fixed.
#8) Think Big.
Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.
#9) Bias for Action.
Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk-taking.
#10) Frugality.
Accomplish more with less. Constraints breed resourcefulness, self-sufficiency, and invention. There are no extra points for growing headcount, budget size, or fixed expense.
#11) Earn Trust.
Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing. Leaders do not believe their or their team's body odor smells of perfume. They benchmark themselves and their teams against the best.
#12) Dive Deep.
Leaders operate at all levels, stay connected to the details, audit frequently, and are skeptical when metrics and anecdotes differ. No task is beneath them.
#13) Have Backbone; Disagree and Commit.
Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly.
#14) Deliver Results.
Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.
The interviewer wants to see evidence that you have put ample effort into preparing for your Amazon interview. Choose 1 of the 14 Leadership Principles that you feel you need to improve on the most. Include why you chose the principle, and focus the bulk of your response on the action you plan to take (or better yet - are already taking!) to improve. Then, discuss how your improvements will benefit Amazon if they hire you as their next Brand Specialist.
Answer Example
"Of Amazon's 14 Leadership Principles, I feel that I need to work on Principle #13, 'Have Backbone; Disagree and Commit.' I have been actively working to improve my confidence in having the backbone to disagree with others, particularly my leaders. I am new to my career, and disagreeing with a leader seems like a bold move for a person coming out of university and brand new to their career. I have studied Amazon's 14 Leadership Principles in-depth and found that this principle was the one that made me feel a touch uneasy. I understand that it's important to challenge decisions respectfully, even when it feels uncomfortable. I have a great deal of personal conviction, and I am eager to develop this conviction in my professional life. Once I recognized room for improvement in this area, I enrolled in assertiveness training through the Impact Factory. This 2-day assertiveness course focuses on giving clear messages, increasing confidence in conflict, the art of saying no and changing yourself to change others. I am excited to grow in this particular area so that when I join the Amazon team, I will be ready to embrace this Leadership Principle without hesitation."
Diversity & Inclusion
21. Amazon has a solid culture of inclusion. How have you demonstrated an active commitment to diversity and inclusion in your most recent role?
How to Answer
Amazon clearly states on its website, 'We are a company of builders who bring varying backgrounds, ideas, and points of view to inventing on behalf of our customers. Our diverse perspectives come from many sources, including gender, race, age, national origin, sexual orientation, culture, education, and professional and life experience. We are committed to diversity and inclusion and always look for ways to scale our impact as we grow.'
Inclusion means that everyone, regardless of their abilities, needs, or background, is treated fairly and equally. The interviewer would like to hear the tangible and measurable ways you demonstrate a commitment to diversity and inclusion. If you are new to your career, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity.
If you have some work experience, think about the efforts you have made in your current position. Perhaps you have worked to help educate your co-workers on equality. Maybe you have led cultural training and diversity workshops, and you openly celebrate the strengths of those different from you. Discuss the ways that you show an active commitment to diversity and inclusion at work while spotlighting the ways you will wholeheartedly support Amazon's Diversity &Inclusion (D&I) efforts, should you be hired.
Answer Example
"I have supported Company XYZ's diversity and inclusion efforts in a variety of ways. One example was when the company planned to hire 10 new developers. I approached my leader and suggested that we engage an independent diversity mentor. I explained that this approach would inspire us to deploy a talent attraction strategy without bias. My leader agreed, and this decision resulted in our company hiring a much stronger team of development professionals who brought unique perspectives. Over the past few months, as a result of embracing diversity, our company has made greater strides in innovation than ever before. While preparing for this interview, I read that Amazon emphasizes embracing its team members' diverse perspectives and knowledge. I appreciate that Amazon believes in a culture that is welcoming and inclusive. I see that Amazon's efforts include actively recruiting people from diverse backgrounds, supporting its 13 employee resource groups, and building meaningful and supportive partnerships with Black colleges and universities, Hispanic-serving institutions, and women's colleges. When I join Amazon as a Brand Specialist, I will actively support these efforts. I plan to join a couple of Amazon's affinity groups, including Women@Amazon and Glamazon. I am eager to be an active participant in fostering diversity and inclusion, helping to amplify underrepresented voices and empower diverse communities."
Education
22. Amazon Brand Specialists should have a Bachelor's or Master's degree in Engineering, Business, or a similar field. Walk me through your education and how it will benefit you as a Brand Specialist with Amazon.
How to Answer
The interviewer is asking for an overview of your education, which may seem redundant considering your degree is likely outlined on your resume. However, the interviewer also wants to know why you believe your education and training are relevant to the role.
Amazon hires from two pools of candidates for its Brand Specialist openings:
1) Recent (or expected) graduates. If you are applying as a graduate, Amazon asks that you be in your final year of study for a Bachelor's or Master's degree or that you have graduated with your degree within the last 6 months. In addition, Amazon prefers studies within Engineering, Commerce, Business Administration, or similar field.
2) Young professionals. If you are applying as a young professional, Amazon asks that you hold a Bachelor's or Master's degree in Engineering, Business, or a similar field. In addition, they look for 1 to 3 years of experience in Sales, Finance, Retail Buying, and Planning, Project Management, Supply Chain, or Consulting.
Take a minute or two to walk the interviewer through your post-secondary education. Discuss your favorite or best coursework and where your skills shone through during this time. Then, be sure to connect how your knowledge and experiences will add value to the Amazon team should they hire you as a Brand Specialist.
Answer Example
"I graduated from University XYZ three months ago with my Bachelor of Commerce. I received various scholarships due to my strong grades, and I was on the Dean's list for three out of four years. This program placed a strong focus on experiential opportunities, and it combined classroom learning with real-world experience. Some of my biggest takeaways included gaining an international perspective on business and practical knowledge in leadership. My best grades were in Strategy and Global Management and Supply Chain Management. I also performed very well in my Risk Management and Finance courses. This education helped me build a strong foundational knowledge in business, professional discipline, and interpersonal skills. I look forward to joining Amazon and applying my post-secondary experiences to impact as a Brand Specialist. Specifically, I am eager to working closely with Amazon's key vendors to help promote their brands and products, enable them to reach new customers, and boost their sales performance."
Job Satisfaction
23. Amazon Brand Specialists are never done learning and always seek to improve themselves. Walk me through the most recent personal or professional improvement you have made for yourself.
How to Answer
Amazon's 5th Leadership Principle is 'Learn and Be Curious.' This principle states, 'Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.'
As an Amazon Brand Specialist, you will be highly exposed to various branches of the organization. You will be expected to manage change very well and absorb significant amounts of new information every day. For these reasons, you need to show the interviewer that you have a large capacity for personal and professional growth and improvements. It's also essential that you show enthusiasm and curiosity for exploring learning opportunities.
Personal and professional learning and development can come in many forms, including:
- Conferences, seminars, and workshops
- Reading books, case studies, and journals
- Listening to podcasts and audiobooks
- Taking online coursework
- Finding a mentor
The interviewer wants you to talk about a recent improvement you have taken the initiative to make. Whether it be a personal or professional improvement, you must show that you have a thirst for learning and growing. When discussing the improvements that you made, be sure to include why you chose that particular avenue. Also, complete your response by describing the benefit you've seen to this point and how this improvement will benefit Amazon, should they choose to hire you.
Answer Example
"I am an avid learner, and I appreciate that Amazon places great emphasis on continued learning and improvement. The best personal improvement I have made this year was training myself to wake up earlier in the morning. A few months ago, I listened to a podcast that explained how the most successful people rise with the sun. I hadn't given much thought to this habit before, but it made sense to me that a successful person would want to capture as much of the day as possible. Instead of my typical 7 AM wake-up time, I began setting my morning alarm 10 minutes earlier every third day with the goal of waking up comfortably at 5:30 AM. It took about one month to reach my goal and then another month before it was a strong enough habit that I began to wake up at 5:30 AM naturally, without my alarm. Now, I dedicate this extra 90 minutes to professional development. During this time, I will read a business book or listen to a helpful podcast focused on leadership, customer engagement, or negotiation. I am currently reading Brene Brown's book, 'Dare to Lead,' which has been an incredible resource. I am learning about being brave in my work, approaching tough conversations with wisdom, and being a change-maker in all aspects of my life. If hired as a Brand Specialist, I will eagerly embody Amazon's Leadership Principle of 'Learn and Be Curious.' Not only will I seek continued growth and learning, but I will also put what I learn into practice for the benefit of my career and Amazon as a whole."
Problem Solving
24. Amazon Brand Specialists ensure that problems get fixed and stay fixed. Tell the story of a time when you discovered a problem and took action to resolve the issue.
How to Answer
Amazon's 7th Leadership Principle is 'Insist on the Highest Standards.' This principle states, 'Leaders have relentlessly high standards - many people may think these standards are unreasonably high. Leaders are continually raising the bar and drive their teams to deliver high-quality products, services, and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed, so they stay fixed.'
Issue resolution isn't always easy; however, it can become much easier to fix an issue with a solid problem-solving framework. With this question, the interviewer wants to see evidence that you are a person who takes long-lasting action rather than simply putting a bandaid on a situation, causing the issue to pop again at a later time.
This behavioral-based question requires an answer that includes storytelling. Choose a real-life example of a time when you noticed or even created a problem that needed to be addressed right away. Amazon asks that when you answer behavioral interview questions, you try to follow the STAR answer method. STAR is an acronym for Situation, Task, Action, Result.
- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.
If you have work experience, it's best to provide an example from your professional life. If you are new to your career, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity.
Answer Example
"(Situation & Task) One example that comes to mind was when I was faced with handling an underperforming team member. At the time, I was the Retail Manager for Company XYZ. It was clear that this person was not going to work out, despite my best efforts at coaching and mentoring. (Action) I worked with her, coached her, and gently helped her to realize that the position was a poor fit. Over the course of a week, I coached this person out. (Result) By taking a gentler, less aggressive approach, such as an immediate termination, I helped the company avoid a disgruntled employee exit. This person now comes into the store as a friendly customer, so the situation turned out as best as possible. It was important that I made the right decision and then executed it well, so the issue did not snowball into a larger problem, such as a disgruntled employee leaving a harmful comment on an employer review site. I documented my process in the store's policy binder so that future managers could benefit from the situation and generate a positive result, as well. In this instance, I emulated Amazon's Leadership Principle of 'Insist on the Highest Standards' by raising the bar in how employee terminations were handled. "
Problem Solving
25. Amazon Brand Specialists dive deep and stay connected to the details. Talk about a time when you leveraged data to solve a problem or make a decision.
How to Answer
Amazon's 12th Leadership Principle is 'Dive Deep.' This principle states, 'Leaders operate at all levels, stay connected to the details, audit frequently, and are skeptical when metrics and anecdote differ. No task is beneath them.'
As a Brand Specialist, you will spend time providing recommendations for your client's marketing and advertising campaigns. Your recommendations can help to promote new products, increase traffic, or boost conversions. For this reason, consider emphasizing the ways you dive deep into details such as data. Show the interviewer that you will provide sound advice to your clients by staying connected to the details based on proven data and metrics.
The interviewer wants to hear a story about a time you leveraged data to help you make a decision or overcome a roadblock. Amazon asks that when you answer behavioral interview questions, you try to follow the STAR answer method. STAR is an acronym for Situation, Task, Action, Result.
- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.
If you have work experience, it's best to provide an example from your professional life. If you are new to your career, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity.
Answer Example
"When I was approaching my final year of High School, I started to research career path options, programs, and universities. For 3 months, I spent a few hours every week diving into my research, inputting my findings into spreadsheets, and comparing my findings. I looked at factors such as distance from my family home, each school's reputation, the success rate of previous graduates, notable alumni, tuition fees, overall state rankings, extra-curricular options, and more. I dove deep into the data until I came up with my top 5 university options. Then, I applied to each university with a highly tailored application that reflected the in-depth research I had performed. As a result of my hard work, I made a wise, calculated decision for my post-secondary career. Also, I was accepted into 4 out of 5 of my top choice schools because the decision-makers could see that I was a diligent and dedicated candidate. I appreciate that Amazon seeks Brand Specialists who dive deep, are willing to do the work and stay connected to the details. I am an individual who dives deep and frequently audits to ensure that I make wise decisions with a lasting, positive impact."
User-Submitted Answer
"When I started working as a Marketing Intelligence Specialist, I was responsible for Corporate Data Products such as Leased Line, VPN, Clouds, etc. Reports have consisted of only a few KPIs such as Revenue, Subscriber, and Average Revenue per User (ARPU). It was not possible to analyze revenue trends with these limited indicators.
I prepared an extensive excel file for every 4 segments in the region, city detail including the speed and grades of all the products. I also calculated some new KPIs such as Acquisition, and Churn. Bringing in new customers is up to 25 times as expensive as retaining your existing base. Churn is a powerful tool for building out your product roadmap and better understanding your customers. After the excel file, I visualized the data in an excel dashboard. With our new tool, I was able to figure out churn details, from which area, which city, and which speed, and accounts that are canceling. Product and sales teams were very satisfied with my work and used it to improve business and operation. My project was awarded by the company."
Written by an Anonymous User
Our Professional Interview Coach
Marcie Wilmot Reviewed the Above Answer
Awesome! Not only does this example describe a time when you leveraged data to help your company, but it also shows that you're proactive. It doesn't sound like anyone asked you to create this Excel file and dashboard with the additional KPIs - you did it because you believed it would be helpful. This will undoubtedly impress the interviewer. Great job!
Problem Solving
26. Amazonians have the unique ability to 'Invent and Simplify.' Tell the story of a time when you faced a complex challenge and found a simple solution.
How to Answer
Everyone has faced their share of complex challenges, whether at work, school, or other aspects of personal life. The interviewer wants to know that you can overcome complex challenges by simplifying the issue and looking for creative ways to find a solution.
Amazon's 3rd Leadership Principle is 'Invent and Simplify.' This principle states, 'Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by 'not invented here.' As we do new things, we accept that we may be misunderstood for long periods.'
The interviewer would like evidence that you are an avid problem solver and a strong team player who continually keeps an eye out for potential improvements. Highlight these skills and the way that you embody the 'Invent and Simplify' Leadership Principle through a storytelling response. Amazon asks that when you answer behavioral interview questions, you try to follow the STAR answer method. STAR is an acronym for Situation, Task, Action, Result.
- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.
Choose a real-life example of when you brought a simple approach to a complex problem. If you have related work experience, it's best to provide an example from your professional life. If you are new to your career, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity.
Answer Example
"(Situation & Task) One of the most complex problems I have encountered in my career so far was after I was promoted to Assistant Store Manager at Company XYZ. Shortly after my promotion, the Store Manager resigned with little notice due to a medical emergency. Her unexpected resignation and absence meant that I was the interim Store Manager until a suitable replacement could be found. I was well prepared for my responsibilities as the Assistant Store Manager; however, I had been counting on the fact that I would be trained and mentored by the Store Manager as I learned my new role. (Action) At first, I felt overwhelmed and began doubting myself. I had never completed inventory reconciliation, drawn up a staff schedule, or placed inventory orders. I had no idea what to do. Feeling the panic set it, I reminded myself of my smarts and resourcefulness. I thought to myself, 'what is the simplest thing you can do right now?' That's when I decided to call the manager of the store in the next region. I explained the situation to him, and he offered to coach me through my first week or two until a replacement Store Manager was found. He emailed me his schedule templates and shared his calendar, allowing me to see which activities he prioritized each day. This manager was my mentor for my entire two weeks as interim Store Manager. (Result) As a result, the situation ended up going much smoother than anyone expected. I was grateful for his help and thankful that I remembered to slow down and consider the path of least resistance when I felt overwhelmed. In this situation, I approached my new tasks step by step rather than looking at them as complex problems. Just as Amazon looks for leaders who have the ability to 'Invent and Simplify,' I showed an ability to be externally aware, look for new ideas from everywhere, and refused to be limited by my own thinking."
Scenario Based
27. Amazon Brand Specialists have strong judgment and good instincts. Talk about a time when you made an unpopular decision that you knew was right.
How to Answer
Amazon's 4th Leadership Principle is, 'Are Right, A Lot.' This principle states, 'Leaders are right a lot. They have strong judgment and good instincts. They seek diverse perspectives and work to disconfirm their beliefs.'
Amazon leaders are not always right, but they often are. They use good judgment and make instinctually correct decisions. Failure is acceptable; however, Amazonians do not continually make the same mistakes. Choose a real-life example of a time when you stuck with a decision that may not have been of popular opinion, but you knew that you were right.
This behavioral-based question requires an answer with storytelling. Amazon asks that when you answer behavioral interview questions, you try to follow the STAR answer method. STAR is an acronym for Situation, Task, Action, Result.
- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.
If you have work experience, it's best to provide an example from your professional life. If you are new to your career, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity.
Answer Example
"(Situation) Shortly after graduating from university, I took the role of Retail Manager at Department Store XYZ. I managed the accessories department, including fine jewelry, sunglasses, handbags, and small leather goods. Most of the accessories were by well-known labels such as Chloe, Marni, and Moschino, which rarely go on sale. (Task) Just before spring, I was instructed by the corporate office to open up a clearance section where a small selection from these luxury brands would go on sale. (Action) After the announcement of this spring sale, I heard some chatter about the department store's employees purchasing the best stock before becoming available to the customers. I knew that our head office put significant marketing dollars behind advertising the spring sale, and I felt that it would be a disservice to our customers if they arrived on the sale's opening day to find the product picked through. I contacted the Regional Manager and asked if the corporate office would consider making a policy against employees purchasing these clearance items until after the spring sale was closed to the public. (Result) The corporate office agreed, and the policy was announced to the employees, many of who were greatly disappointed. As an intuitive leader, I foresaw many potential conflicts, including customer complaints and arguments amongst the store employees, if we did not make a policy change. I had already seen the employees distracted by what they wanted to purchase at a deep discount, resulting in a lack of focus at work. Because I was keenly aware of the situation, I chose to take action and suggest an unpopular policy change. However, as the Store Manager, I needed to show loyalty to the company and ensure our customers were cared for. In this instance, I embodied Amazon's Leadership Principle of 'Invent and Simplify.' I showed backbone by committing to my stance, regardless of how unpopular the decision was amongst my team members. It did not take long for the team to understand the reasoning behind my actions, and we were able to get through the spring sale without conflict."
Teamwork
28. Amazonians listen attentively, speak candidly, and treat others respectfully. Talk about a time when you had to critique someone else's work.
How to Answer
Amazon's 11th Leadership Principle is 'Earn Trust.' This principle states, 'Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing. Leaders do not believe their or their team's body odor smells of perfume. They benchmark themselves and their teams against the best.'
When critiquing someone else's work, it's important that you first build a foundation of trust so that you can earn the right to deliver feedback. While building this trust, it's also essential that you can look at your own work and results with a critical eye. By building open workplace relationships, you help yourself, your co-workers, and your company to succeed.
The interviewer wants you to 'talk about a time when...' means that your response requires some storytelling. Amazon asks that when you answer behavioral interview questions like this one, you try to follow the STAR answer method. STAR is an acronym for Situation, Task, Action, Result.
- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.
If you have work experience, it's best to provide an example from your professional life. If you are new to your career, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity.
Answer Example
"(Situation & Task) At University XYZ, our final grade depended on an in-depth brand marketing case study. The professor asked us to pair up with one other student to complete this final assignment. The fellow student I collaborated with was one that I had not yet had the opportunity to work alongside, so I was excited for the chance to make a new connection. Early into the assignment, I noticed that she was really good at the research portion of the assignment but seemed to fall short on tasks that required more communication, such as exploring and building a brand strategy. (Action) Rather than bring my thoughts to her immediately, I decided first to observe her notable strengths. Feedback or criticism can be hard to deliver, especially when it's a peer, so I wanted to make sure that my observations of her work were timely and constructive. A week into our project, we met to review our outline and begin building the presentation in more detail. In this meeting, I took the opportunity to start the conversation with her regarding strengthening her communication and strategy input. First, I told her that I was very impressed with her research skills and explained that I was excited to learn stronger research methods. I then mentioned that communication was also a significant factor in being a successful business marketing professional. I noted a couple of areas where I felt her work fell short of our professor's expectations. I offered to show her what I would have done instead. I took the time to explain my reasoning and supported my feedback with examples from other case studies we had visited during class. She expressed that she had been aware of her shortcomings and was thankful for the honest feedback. Together, we worked on boosting her abilities in strategy and communication. We also worked on improving my research abilities. (Result) The rest of the project went smoothly. We each gained new and improved skills and developed a mutual respect. In the end, we received a top grade and were both proud of our success. If I am chosen as a Brand Specialist with Amazon, I will earn the trust of my coworkers, leaders, and those I eventually lead by being observant, listening carefully, speak candidly, and delivering feedback respectfully. At the same time, I will remain appropriately self-critical and willing to improve continually."
Teamwork
29. Amazon believes in 'Ownership', and our team members act on behalf of the entire company - beyond just themselves or their team. Talk about a time when you served on behalf of others without being asked.
How to Answer
Amazon's 2nd Leadership Principle is 'Ownership.' This principle states, 'Leaders are owners. They think long-term and don't sacrifice long-term value for short-term results. They act on behalf of the entire company beyond just their own team. They never say, 'that's not my job.''
Putting your needs aside for the benefit of others is a characteristic that every leader should have. Often, leadership means acting on behalf of others and doing what is right to ensure the best results. The interviewer wants to hear a story about a time when you acted on behalf of others, beyond yourself or your team, to ensure the best result for the group as a whole.
Choose a real-life example of a time when you readily took on a task or responsibility that went beyond your basic accountabilities for the good of the overall goal. Amazon asks that when you answer behavioral interview questions, you try to follow the STAR answer method. STAR is an acronym for Situation, Task, Action, Result.
- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.
If you have work experience, it's best to provide an example from your professional life. If you are new to your career, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity.
Answer Example
"(Situation) During my internship at Company XYZ, I noticed another intern who was struggling with a few of the admin tasks we had been given. The company hired a handful of interns who all started on the same day, and I suspected that this person got lost in the crowd didn't get the hands-on training they required. (Task) The tasks this intern was struggling with were primarily around entering data into Microsoft Dynamics, a job that I felt confident completing since I had recently taken an online course to learn the application. (Action) I approached this intern and suggested that we work together to catch up on his tasks. I offered him a few shortcuts to complete his entries more efficiently, and I answered his questions. Offering this quick training meant that the Intern Coordinator did not have to take time out of their day to re-train this individual. (Result) By the end of our 3-month internship, this person was a whiz in Microsoft Dynamics and ended up being offered a position with Company XYZ after graduation. It felt great to help him out, and the real reward was seeing a positive long-term impact on his career. I am a self-aware individual, and I diligently look for opportunities to help others. It's natural for me to extend beyond my own needs or tasks and look to what is best for the group. Should Amazon choose to offer me this Brand Specialist position, I will show a commitment to the company by being ready to complete any job or task that comes my way. I will actively participate in a manner that generates long-term benefits for the company and those working around me."
User-Submitted Answer
"When I decided to leave my job at _____, they couldn't hire a new candidate during my notice period. There was only one team member that I could hand over my ongoing tasks and she was going to handover when the new person starts. Our manager was on maternity leave.
I started working for _______ after an M&A process. 3 big companies merged and we started working and reporting for all. It was really difficult to find out the right contact person to have the access to different systems, learn the tools etc. I thought it would really help to prepare a PPT guide for all the how-to-get access systems, links, contact persons. I also prepared another guide with screenshots including all the steps to build a campaign. ( documents to be asked to the customer, preparing campaign details, Marcom brief, preparing SMS messages for each system and checking with the legal team, preparing the partnership agreement etc., uploading the campaign to 3 systems etc. I also prepared another follow-up document about my brands. I handed over my projects to my colleague at the end. The guides that I prepared saved a lot time for my colleagues, lighten their workload and helped new comers to start working for the projects earlier."
Written by an Anonymous User
Our Professional Interview Coach
Marcie Wilmot Reviewed the Above Answer
Great! This is a good example of a time when you went above and beyond for the team, even though you were soon leaving the position. You explain everything very thoroughly and come across as proactive, helpful, and knowledgeable. Nice job!
Tough
30. Would you rather work with people you are smarter than or work with people smarter than you?
How to Answer
The interviewer wants to know if you are confident enough to work well alongside a person you perceive as smarter than you. This question has many layers, however. First, the term 'smarter' is relative. An individual may possess stronger knowledge of a particular topic or task than you, but they may not be more knowledgeable in another area. Give a thoughtful answer that shows you are happy to work with other people without allowing your ego or feelings of insecurity to get in the way.
Amazon's 6th Leadership Principle is 'Hire and Develop the Best.' This principle states, 'Leaders raise the performance bar with every hire and promotion. They recognize exceptional talent and willingly move them throughout the organization. Leaders develop leaders and take their role in coaching others seriously. We work on behalf of our people to invent mechanisms for development like Career Choice.'
Talk to the interviewer about your preference, and be sure to make a connection between your reasoning and Amazon's Leadership Principles.
Answer Example
"Smart people surround themselves with smarter people. One of my favorite adages is never to be the smartest person in the room. If someone is smarter than me in a particular area, I will happily work with them and take the opportunity to learn from them. Ego is not an obstacle for me, and I am happy to recognize and praise exceptional talent. Ewing Marion Kauffman said, 'Hire people who are smarter than you. In doing so, you prevent limiting the organization to the level of your own ability, and you grow the capabilities of your company.' That piece of advice has stuck with me, and I believe this mindset fits Amazon's Leadership Principles very well, particularly when it comes to hiring and developing the best."