How to Answer

When you take the time to research a company, you gain insight into their values, culture and expectations. You can learn more about their products and successes, which will help you to know if they are the type of company you would want to work for. The more you know, the better you can sell yourself too! Come prepared to share what you've learned from your research. Your desire to learn about them shows you are invested and you're not just looking for any job. Companies want to see initiative and interest in what they have to offer.