If hired, explain to me how you will target physicians and what marketing plans you would implement.

For this question, you can draw on past experience or present hypotheticals of how you will target new accounts if you get the job. What you really want to ensure, is that your answers show that you are able to think strategically about how to build your business.

If the company you are interviewing with is expanding into a new product line, discuss how you envision building that business specifically. Or, if the areas you are targeting for your own professional growth can be tied to a specific area of business, talk about how your growth is going to allow you to continue to bring on new accounts as you grow!

Avoid mentioning specific physicians or groups that you would like to target. This can seem short-sighted in the interview process, as it leaves the interviewer questioning whether or not you will be able to continue growing your business once you have achieved those specific goals. It also fails to address how you identified those specific goals, which is what the interviewer really wants to know here.

"I will begin my efforts by targeting physicians groups that are a bit further away from the center of the city. In my experience, those groups receive further sales calls and tend to be more willing to listen to new voices. Once I have brought some of those groups on board, I will use their backing as leverage to help get me in the door of larger groups and private practices in the downtown area, where I believe there is the highest revenue opportunity and the most competition."