We seek to hire those who can think on their feet. Choose a popular brand and tell me one thing you would do to improve its branding.

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Experienced Example

The interviewer wants to see evidence that you keep up-to-date on current branding trends. The more you know, the most evident it is that you have a genuine interest in marketing. To an interviewer, a robust answer to this type of question is assurance that you are dedicated to your career and industry. Briefly discuss a well-known brand. You will want to avoid speaking negatively about or bashing many aspects of the brand. For a balanced and professional approach, share your opinion on one particular marketing aspect this brand could improve on and how you believe they could improve this one aspect.

"It's no secret that United Airlines has been trapped in a public relations nightmare as of late. When I look at their brand and messaging, I think they would benefit by spinning their mishaps through messaging that resembles an accusation audit. To perform an accusations audit, the United marketing team could create an exhaustive list of all the negative things their customers think, say, and feel about their brand. Next, they should transparently address these and share with the public how they plan to make amends with their customers. This approach will allow United to get ahead of objections that are hindering their sales at this time."

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How to Answer: We seek to hire those who can think on their feet. Choose a popular brand and tell me one thing you would do to improve its branding.

Advice and answer examples written specifically for a Marketing job interview.

9. We seek to hire those who can think on their feet. Choose a popular brand and tell me one thing you would do to improve its branding.

What You Need to Know

The interviewer wants to see evidence that you keep up-to-date on current branding trends. The more you know, the most evident it is that you have a genuine interest in marketing. To an interviewer, a robust answer to this type of question is assurance that you are dedicated to your career and industry. Briefly discuss a well-known brand. You will want to avoid speaking negatively about or bashing many aspects of the brand. For a balanced and professional approach, share your opinion on one particular marketing aspect this brand could improve on and how you believe they could improve this one aspect.

Written by Rachelle Enns

Experienced Example

"It's no secret that United Airlines has been trapped in a public relations nightmare as of late. When I look at their brand and messaging, I think they would benefit by spinning their mishaps through messaging that resembles an accusation audit. To perform an accusations audit, the United marketing team could create an exhaustive list of all the negative things their customers think, say, and feel about their brand. Next, they should transparently address these and share with the public how they plan to make amends with their customers. This approach will allow United to get ahead of objections that are hindering their sales at this time."

Written by Rachelle Enns

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