How to Answer: We have a new product coming out in three months. What would you do to ensure a successful launch?
Advice and answer examples written specifically for a Marketing job interview.
14. We have a new product coming out in three months. What would you do to ensure a successful launch?
What You Need to Know
As a marketer, you should always be prepared to attend your interview with a clear strategy for a specific product or service launch. A great marketer knows that you have to show your skill vs. only tell others that you have the chops to make it in this fast-moving career. Take your time studying the hiring company and any products or services they have recently launched, are testing, or are teasing. Walk the interviewer through your strategy for ensuring its features and benefits become 100% irresistible to the target audience.
Written by Rachelle Enns
Entry Level Example
"I have been learning the importance of email marketing funnels, segmentation, and lead magnets. If I were to contribute to a new product launch for Company ABC, I would start by creating hype through your existing email list, which I imagine is quite significant in numbers. I would create three lead magnets, each one to target a different customer avatar. Then, the lead magnet would draw the target customer in a compelling email marketing funnel. I believe, executed correctly, this strategy would create a sense of exclusivity that consumers respond well to."
Written by Rachelle Enns
Product Manager Example
"I noticed on your website that you have Product ABC as 'coming soon.' The hype for the release seems to be very strong so far. If I were to contribute to the launch of this product, I would utilize existing efforts, create a custom hashtag, and produce short teaser videos, to encourage more social sharing. Other than that, I believe your strategy is golden, and I look forward to contributing my launch-strategy knowledge."
Written by Rachelle Enns
Experienced Example
"I am very excited to hear more about your upcoming ABC product launch. If I were to contribute to the launch of this product, I would start with more targeted online advertising and also introduce interactive billboard advertising for the street, subway, and other high-traffic areas in our city. I believe this approach will reach your ideal client where they are since the target market is young professionals who are active. This audience walks to work, take public transit, and are highly involved in social events within the downtown core."
Written by Rachelle Enns