"In my opinion, social media marketing is the absolute best solution for any project that has a tight budget. I can reach many of my clients' goals through increased engagement and a broader audience reach through Snapchat, Instagram Reels, TikTok, or even Facebook Live. All of these platforms have robust features that are free. These efforts may take extra prep time to organize; for instance, creating video content can be time-consuming. However, these social platforms do not demand perfection when it comes to production so we can take an approach that feels real and approachable. If my client has more time than money, this is the approach I would take first."