How to Answer: Being able to think creatively is important to us. If you had a very small budget to work with, what marketing technique would you use first?
Advice and answer examples written specifically for a Marketing job interview.
13. Being able to think creatively is important to us. If you had a very small budget to work with, what marketing technique would you use first?
What You Need to Know
Marketing efforts can be much more comfortable when you are working with a large budget. For that reason, the interviewer wants to know what you are made of when a marketing budget is tight. Discuss some of your favorite marketing methods on a small budget. Show that you can be creative and inventive with financial resources when working with a budget-minded client.
Written by Rachelle Enns
Online Marketing Example
"In my opinion, social media marketing is the absolute best solution for any project that has a tight budget. I can reach many of my clients' goals through increased engagement and a broader audience reach through Snapchat, Instagram Reels, TikTok, or even Facebook Live. All of these platforms have robust features that are free. These efforts may take extra prep time to organize; for instance, creating video content can be time-consuming. However, these social platforms do not demand perfection when it comes to production so we can take an approach that feels real and approachable. If my client has more time than money, this is the approach I would take first."
Written by Rachelle Enns