From their website: 'Because faculty members are able and willing to spend time with students, they are better prepared to contribute to the growth and development of each student, not only as a future physician but as a person with unique interests and goals. These resources contribute to an educational atmosphere that encourages mature study, intellectual curiosity, and the formal and informal exchange of ideas and knowledge.'
When a student shows great potential, and shows promise to increase a University's graduation rate, they'll have a better chance of being accepted. Your academic record has gotten you this far. Now it's time to showcase some of your more unique traits. It takes a certain level of emotional intelligence to pursue a career in medicine. A high level of emotional intelligence is something worth advertising at times like these. Not only will it go a long way in showing you have the stuff to make it as a doctor, but it will also show them you already embrace some of the qualities they are looking for in their student body. So the point here is exhibiting self-awareness and the confidence to share some of your weaknesses.
It's normal to feel hesitant to share your weaknesses, but a quick trick to overcoming that fear is to reframe your view of your weaknesses as a growth opportunity. Showing the strength and fortitude to admit a weakness you are aware of and currently working on improving, exhibits self-awareness and accountability for your own actions. Remember, no one can hold over you something which you already own. Sharing your growth opportunities exhibits great strength, confidence, and leadership potential.