How would you define excellent customer service?

"People want to be a part of something. We live in a tribal world, and brands focus on identifiers to make customers feel as if they are a part of something bigger, delivering the meaning they can relate to. It's crucial to remain true to the brand. As customer service representatives, our actions speak louder than our branding's words. The customer must feel welcome and not alienated. As I see it, a great customer experience translates to customer loyalty. Therefore, if everyone loves coming to work, the culture of our brand is appealing, and every ambassador's conduct is true to the brand, which translates to the customer experience customers are looking for. That repeatable experience is often what is required to retain brand loyalty. A happy team is more likely to deliver a welcoming experience. I'm a cheerful person, and that's what I like to bring to work. I think that's what everyone wants - to be happy when they're doing their job. It's contagious."