"This was a smart move on Verizon's part; as a provider of telecommunications services, it makes a lot of good business sense for Verizon to be the expert that parents and families can turn to to help navigate the digital landscape in a way that is as safe as possible for youngest consumers. In particular, I think the Verizon Smart Family plan allows Verizon to be a partner for parents who want to establish firm parameters around their children's digital use."

"I can certainly speak to the fact that parents are always looking for ways to protect their children online, and when Verizon shows itself as a leader in this space, it can inspire tremendous loyalty and trust among its customer base. Offering plans that allow parents to limit screen time, block apps, set content filters, and more establishes Verizon as the go-to provider with a family's best interests in mind."