This goes deeper than defining a positive customer experience. This question tests the consistency between your answers and what customer service looks like in action to you. Offer an example where you balanced satisfying your customer in a manner that represented your brand, while respecting the boundaries of a company's policies, and protecting their assets. Share the avenues you took to help them, keeping your communication as open, amenable, and transparent as possible, while setting clear expectations. Show them you explored all options before reaching an amenable outcome.

It is important to show the breadth of your research and how you embrace similar values as theirs. By showing you share their values and their approach, you will showcase why you are interested in working with them. With customer service, State Farm outlines its approach on its website. "Our vision for the future is to be the customer's first and best choice in the products and services we provide. We will continue to be the leader in the insurance industry and we will become a leader in the financial services arena. Our customers' needs will determine our path. Our values will guide us. We are people who make it our business to be like a good neighbor; who built a premier company by selling and keeping promises through our marketing partnership; who bring diverse talents and experiences to our work of serving the State Farm customer. Our success is built on a foundation of shared values -- quality service and relationships, mutual trust, integrity and financial strength."