Practice 35 PepsiCo interview questions covering brand strategy, consumer insights, and operational excellence.
Question 33 of 35
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Rachel Hills Lowe is a PR and Communications Professional with experience interviewing candidates for copywriting, marketing, and communications positions.
How you respond to failure demonstrates more about your character and ability to succeed professionally than how you react to success. Your interviewer must understand that you effectively manage and grow from failure, using it as fuel to improve personally and professionally.

Rachel Hills Lowe is a PR and Communications Professional with experience interviewing candidates for copywriting, marketing, and communications positions.
Using a relevant professional example, emphasize that you've learned to approach failure constructively and that it doesn't cause you to shy away from future challenges. Don't use too big of a failure as an example, as you don't want the interviewer to feel concerned about your ability to perform the job effectively!

Rachel Hills Lowe is a PR and Communications Professional with experience interviewing candidates for copywriting, marketing, and communications positions.
"In school, I failed one of my core classes. At first, I was upset with my professor for grading me so harshly that semester, and I found myself making excuses for my failure - I was working a part-time job, there weren't enough hours to study, my roommate was too loud, etc. I took a step back and realized I was the only person to blame for my failure. I took ownership and wrote out what caused my failure and a corrective action plan for retaking the course."

Rachel Hills Lowe is a PR and Communications Professional with experience interviewing candidates for copywriting, marketing, and communications positions.
"My team lost one of our biggest clients in my current role. While no one specifically was to blame for it, everyone felt at fault, and morale was pretty low. I sat down with my team to discuss where things went wrong with this client and how we could prevent this situation from happening again. When faced with failure, I strive to maintain a positive attitude by focusing on what I can learn from the situation to improve for next time."

Jaymie Payne is passionate about talent acquistion and has nine years of experience in corporate and healthcare recruitment.
"I've learned that some degree of failure is inevitable when you take risks and seek growth. The first example that comes to mind is a huge client project I worked on at my previous company. I had just graduated from college and was new to the work world. The scope of the completed project was not at all what the client was looking for, and my manager had to step in to help solve various problems. While disappointing, I learned a great deal from this early failure: to consult my manager more frequently when working on an unfamiliar topic, increase my attention to detail, and ask for help when needed. Future client projects went 10x better. I've learned to view failures like this as growing experiences."

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I once failed one of my mid-term exams at university. At the time, I was doing an internship at one of the big four companies. I spent all my time on the internship, so I failed one of the midterm exams. When I realized the problem, I adjusted my schedule so that I had enough time for both my internship and my university studies.

Jaymie's Feedback
Great start! You identified the cause of the failure and took action to address it. Be sure to share with the interviewer how those adjustments made a positive impact and what resulted after you implemented the changes.
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Written by Rachel Hills
35 Questions & Answers • PepsiCo

By Rachel

By Rachel