Practice 35 PepsiCo interview questions covering brand strategy, consumer insights, and operational excellence.
Question 29 of 35
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Rachel Hills Lowe is a PR and Communications Professional with experience interviewing candidates for copywriting, marketing, and communications positions.
PepsiCo continually seeks comprehensive improvements to its products to stay one step ahead of competitors. They are especially interested in investing in top talent and accelerating the digital transformation to maintain their far-reaching reputation in the CPG space. Your interviewer wants to know if your definition of innovation aligns with PepsiCo's culture.

Rachel Hills Lowe is a PR and Communications Professional with experience interviewing candidates for copywriting, marketing, and communications positions.
Think about how you define innovation in your work life, and tell your interviewer how you have contributed to an innovative environment in the workplace and how you would continue to do so at PepsiCo. Highlight how you leveraged technology in a previous project or designed a unique solution to address a challenge. An example like this can serve as the basis of your definition of innovation.

Rachel Hills Lowe is a PR and Communications Professional with experience interviewing candidates for copywriting, marketing, and communications positions.
"Innovation means brainstorming to develop new ways to solve problems. It's a way to be creative while creating value for a process or product. When I think of modern-day innovations, I think of energy-producing roads and wind turbines. Innovation means taking something that already served a basic purpose and thinking creatively to improve it to better the planet."

Rachel Hills Lowe is a PR and Communications Professional with experience interviewing candidates for copywriting, marketing, and communications positions.
"I think innovation means thriving on change and remaining nimble in my work. Innovation can mean creating a new and powerful idea, and it can also mean simplifying an existing one. I strive to bring an innovative edge to every project I work on by bouncing ideas off of my team members, engaging in comprehensive market research, and finding unconventional solutions."

Jaymie Payne is passionate about talent acquistion and has nine years of experience in corporate and healthcare recruitment.
"In my previous role, I was fortunate enough to introduce my company to the idea of a gold-level service where we added service options on top of our general customer service. Our customer base responded positively, and we kept the program running for a few years. To me, innovation is creating new products and services that are useful to customers and make my company stand out further in their space."

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Written by Rachel Hills
35 Questions & Answers • PepsiCo

By Rachel

By Rachel