How to Answer: What is one strategy you've developed to increase engagement on social media?
Advice and answer examples written specifically for a Microsoft job interview.
24. What is one strategy you've developed to increase engagement on social media?
Why the Interviewer Asks This Question
Social media engagement is important because it provides information about the content quality and viewer response. Having high engagement on social media means a greater percentage of Microsoft's audience is interacting with the brand, responding to their posts, or visiting their website. Hiring managers are looking for you to outline strategies for generating quality leads. Your ability to work with specific platforms also lets the hiring manager know how much of an asset you would be should they hire you.
Written by Sue Oberliesen on June 22nd, 2022
What You Need to Know
Activity and engagement are crucial for every social platform to build a positive brand experience and develop meaningful relationships with new and potential future customers. Social media lead generation is a key component of any modern marketing strategy. You should take time to research Microsoft's existing social media channels and try to learn about their effectiveness. Also, be able to outline one or two specific strategies that have fed leads into your sales funnel via social engagement.
Written by Sue Oberliesen on June 22nd, 2022
Answer Example
"I have found that the key to social media engagement success is to build long-term, meaningful relationships with your audience - showing up isn't enough anymore. You can't just throw a bunch of posts out there and hope that something sticks. Audiences have become desensitized by the deluge of content that brands need to find new ways to proactively reach out, rather than passively waiting for them to engage. Two-way, meaningful, high-value conversations have become essential in social media campaigns. What audiences really crave is responsive conversation and interaction that they know will make a difference."
Written by Sue Oberliesen on June 22nd, 2022