Activity and engagement are crucial for every social platform to build a positive brand experience and develop meaningful relationships with new and potential future customers. Social media lead generation is a key component of any modern marketing strategy. You should take time to research Microsoft's existing social media channels and try to learn about their effectiveness. Also, be able to outline one or two specific strategies that have fed leads into your sales funnel via social engagement.

"I have found that the key to social media engagement success is to build long-term, meaningful relationships with your audience - showing up isn't enough anymore. You can't just throw a bunch of posts out there and hope that something sticks. Audiences have become desensitized by the deluge of content that brands need to find new ways to proactively reach out, rather than passively waiting for them to engage. Two-way, meaningful, high-value conversations have become essential in social media campaigns. What audiences really crave is responsive conversation and interaction that they know will make a difference."