How to Answer: What inspired you to pursue a career in marketing?
Advice and answer examples written specifically for a Microsoft job interview.
6. What inspired you to pursue a career in marketing?
Why the Interviewer Asks This Question
The interviewer will want to know how you got started with a career in marketing, and why it interests you. They want to see evidence that you'll be motivated and excited about the job after they hire you.
Written by Sue Oberliesen on June 22nd, 2022
How to Answer
This is an open-ended question that you can use to tell a story about how you became passionate about a career in marketing. You should explain why it is a good match for your strengths and personality. You can talk about something you learned in school, a previous job you had, or even something that inspired you in day-to-day life. Conclude your answer by explaining why you like doing this work and why it excites you, interests you, or challenges you.
Written by Sue Oberliesen on June 22nd, 2022
Answer Example
"I have always been a creative person and I was really interested in how businesses use creativity to grow their business and sell their products. My particular love for creativity was in advertising and how companies crafted their advertising messages and ideas. Though I didn't end up an advertising major, the idea behind the advertising messages is what got me interested in marketing."
Written by Sue Oberliesen on June 22nd, 2022