How do you decide which marketing channels to use for your target audience?

"To decide which marketing and promotion channels to use on a new campaign, I would first study any available market research about our target audience about where they spend their time, what kinds of media they consume, and what types of messaging they connect to. I would also consider fragmentation within the target audience to use a combination of channels that would capture our entire customer base. For example, when targeting a health-conscious audience, I'd use influencer marketing to connect with the younger wellness movement and community partnerships to reach an older audience."

"The first step in deciding on the right channels for marketing is determining who the customer is and what they want. Through research and surveys, I try to determine what the customer is looking for and what they're willing to do to get it. Customers want to pay for a service they can trust, a product that was designed specifically for them, and one that has the potential to make their lives easier, fun, and/or profitable."

Take some time prior to the interview to research Microsoft's customers and their current marketing channels. Consider the various marketing channels that you have utilized on past marketing campaigns and what worked/didn't work. Your goal is to communicate your knowledge and experience with different marketing channels and their ability to identify marketing opportunities. You should also describe your process and the steps you take in determining the best channels to use for a marketing campaign.