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Microsoft Marketing Mock Interview

Question 22 of 30 for our Microsoft Marketing Mock Interview

Microsoft was written by on June 22nd, 2022. Learn more here.

Question 22 of 30

How do you decide which marketing channels to use for your target audience?

"To decide which marketing and promotion channels to use on a new campaign, I would first study any available market research about our target audience about where they spend their time, what kinds of media they consume, and what types of messaging they connect to. I would also consider fragmentation within the target audience to use a combination of channels that would capture our entire customer base. For example, when targeting a health-conscious audience, I'd use influencer marketing to connect with the younger wellness movement and community partnerships to reach an older audience."

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How to Answer: How do you decide which marketing channels to use for your target audience?

Advice and answer examples written specifically for a Microsoft job interview.

  • 22. How do you decide which marketing channels to use for your target audience?

      Why the Interviewer Asks This Question

      A key role of marketing professionals is to identify a target customer base and determine how to reach them most effectively. This question allows the interviewer to assess the candidate's knowledge of what marketing channels are most effective for various customer personas. Interviewers look for candidates who possess extensive knowledge of marketing strategies and the ability to adjust their campaigns to different channels.

      Written by Sue Oberliesen on June 22nd, 2022

      How to Answer

      Take some time prior to the interview to research Microsoft's customers and their current marketing channels. Consider the various marketing channels that you have utilized on past marketing campaigns and what worked/didn't work. Your goal is to communicate your knowledge and experience with different marketing channels and their ability to identify marketing opportunities. You should also describe your process and the steps you take in determining the best channels to use for a marketing campaign.

      Written by Sue Oberliesen on June 22nd, 2022

      1st Answer Example

      "To decide which marketing and promotion channels to use on a new campaign, I would first study any available market research about our target audience about where they spend their time, what kinds of media they consume, and what types of messaging they connect to. I would also consider fragmentation within the target audience to use a combination of channels that would capture our entire customer base. For example, when targeting a health-conscious audience, I'd use influencer marketing to connect with the younger wellness movement and community partnerships to reach an older audience."

      Written by Sue Oberliesen on June 22nd, 2022

      2nd Answer Example

      "The first step in deciding on the right channels for marketing is determining who the customer is and what they want. Through research and surveys, I try to determine what the customer is looking for and what they're willing to do to get it. Customers want to pay for a service they can trust, a product that was designed specifically for them, and one that has the potential to make their lives easier, fun, and/or profitable."

      Written by Sue Oberliesen on June 22nd, 2022

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