Microsoft Marketing Mock Interview
Master 30 Microsoft Marketing interview questions covering product launches, digital strategy, and brand positioning.
Question 22 of 30
What is one of your favorite marketing campaigns? Why?
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Sue is a Recruiter and Talent Sourcer with over 13 years of experience sourcing and interviewing candidates for a variety of roles and industries, including Architecture, Engineering, Construction, Manufacturing, Supply Chain, Financial, e-Commerce. She
Interviewers ask this question to gauge how well your marketing taste aligns with the company's taste and to understand how you judge a marketing campaign's success. They are checking your understanding of the product and target market; they also want to see that you get excited by a great campaign. The most crucial part of this question is to assess how you might apply those positive attributes to future campaigns with Microsoft.
Sue is a Recruiter and Talent Sourcer with over 13 years of experience sourcing and interviewing candidates for a variety of roles and industries, including Architecture, Engineering, Construction, Manufacturing, Supply Chain, Financial, e-Commerce. She
As you prepare for this type of question, consider the campaigns you have reacted positively to from the standpoint of both the consumer and the marketer. Demonstrate that you're excited about the marketing techniques, rather than the campaign's subject matter.
Sue is a Recruiter and Talent Sourcer with over 13 years of experience sourcing and interviewing candidates for a variety of roles and industries, including Architecture, Engineering, Construction, Manufacturing, Supply Chain, Financial, e-Commerce. She
"One of my favorite marketing campaigns was when Reddit bought a five-second ad slot at the Super Bowl. Starting out with what seemed to be some generic car promo, it cut into a glitch-like screen, displayed some text, then shifted to horses galloping through a field. The ad was so confusing that people thought it was an accident. and got people's attention. Viewers quickly flocked to social media to find out what happened, and they found a Tweet on Reddit waiting for them. According to The New York Times, it became one of the most talked-about, attention-grabbing, memorable, and shared ads of all time."
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