How to Answer: What is one of your favorite marketing campaigns? Why?
Advice and answer examples written specifically for a Microsoft job interview.
27. What is one of your favorite marketing campaigns? Why?
Why the Interviewer Asks This Question
Interviewers ask this question to gauge how well your marketing taste aligns with the company's taste and to understand how you judge a marketing campaign's success. They are checking your understanding of the product and target market; they also want to see that you get excited by a great campaign. The most crucial part of this question is to assess how you might apply those positive attributes to future campaigns with Microsoft.
Written by Sue Oberliesen on June 22nd, 2022
How to Answer
As you prepare for this type of question, consider the campaigns you have reacted positively to from the standpoint of both the consumer and the marketer. Demonstrate that you're excited about the marketing techniques, rather than the campaign's subject matter.
Written by Sue Oberliesen on June 22nd, 2022
Answer Example
"One of my favorite marketing campaigns was when Reddit bought a five-second ad slot at the Super Bowl. Starting out with what seemed to be some generic car promo, it cut into a glitch-like screen, displayed some text, then shifted to horses galloping through a field. The ad was so confusing that people thought it was an accident. and got people's attention. Viewers quickly flocked to social media to find out what happened, and they found a Tweet on Reddit waiting for them. According to The New York Times, it became one of the most talked-about, attention-grabbing, memorable, and shared ads of all time."
Written by Sue Oberliesen on June 22nd, 2022