How to Answer: Describe one of your most successful campaigns. What made it successful?
Advice and answer examples written specifically for a Microsoft job interview.
30. Describe one of your most successful campaigns. What made it successful?
Why the Interviewer Asks This Question
The interviewer wants to know how you define success and the steps you take to run a marketing campaign. They are also looking for you to demonstrate your experience in collaborating with a team or providing marketing support. Ultimately, they want to understand how you'll apply your skills to their marketing efforts if they hire you.
Written by Sue Oberliesen on June 22nd, 2022
Focus Your Answer On
Multiple components go into the planning, execution, and results of a stellar marketing campaign. Respond to this question by outlining the campaign you worked on, its goals, its results, and your role. You will want to show that you have a proven track record of running, or participating in, successful campaigns and that you will be able to do this for them, too. Be prepared to describe the methods you used to plan a significant marketing campaign, how the campaign benefited the client, and how you tracked the campaign's progress and success.
Written by Sue Oberliesen on June 22nd, 2022
Answer Example
"I led my most successful campaign earlier this year when I worked with a client that required a complete marketing funnel to sell a new product. I worked with my team to build out each stage of the funnel and I was responsible for managing every phase of the project. We tracked every milestone and made adjustments to our marketing strategy along the way and responded to feedback from our consumers. We exceeded the revenue goal by 150%, which caused the client to hire my company again for its next digital marketing project."
Written by Sue Oberliesen on June 22nd, 2022