How to Answer: How do you manage the launch of a new product?
Advice and answer examples written specifically for a Microsoft job interview.
23. How do you manage the launch of a new product?
Why the Interviewer Asks This Question
Hiring managers will want to know about your past experience with launches, including what your role was and what the results of the launch were. Your response to this question will show how much marketing and product knowledge you actually have. It also demonstrates how up-to-date you are with current marketing and industry trends.
Written by Sue Oberliesen on June 22nd, 2022
What You Need to Know
Product launches are a critical responsibility of a product marketer. Whether you're launching an entirely new product or perhaps a new feature, they require a combination of strategy, process management, and strong execution. During a product launch, there are a lot of different activities and deadlines to hit. The best way to prepare for this question is to thoroughly research Microsoft and study its product launch strategy and goals. Having good project management skills - including organization, time management, and leadership - ensures you can stay on track and help others do the same.
Written by Sue Oberliesen on June 22nd, 2022
Answer Example
"I typically develop a launch plan based on input from teams - such as support, testing and product management. I also seek advice from key stakeholders when setting a schedule with dates and deliverables. I hold weekly meetings as the launch date approaches to ensure everything is on track. I also check that we're staying on track by continuing to design and market the product toward the right audience."
Written by Sue Oberliesen on June 22nd, 2022