How to Answer: How do you keep up to date with new industry trends?
Advice and answer examples written specifically for a Microsoft job interview.
29. How do you keep up to date with new industry trends?
Why the Interviewer Asks This Question
From the interviewer's perspective, they want to know that you are passionate about the industry. Someone who loves their job is willing to put in the extra effort. Staying abreast of industry trends is helpful in staying competitive, and in assessing new customer and marketing opportunities.
Written by Sue Oberliesen on June 22nd, 2022
How to Answer
As the job candidate, convince the interviewer that you do keep with the industry. Cite up to three different ways that you keep up with the industry. Focus on the trends that you think are most important and most likely to change the industry in some way. Lastly, make your answer credible by explaining why each tool or process is effective for you.
Written by Sue Oberliesen on June 22nd, 2022
Answer Example
"I feel it's important to seek out a variety of sources to keep up to date with the marketing industry. I typically research the Internet on a weekly basis for marketing ads and campaigns and any information I can find on innovations in the industry. I also attend the American Marketing Association local networking groups, subscribe to the industry journal, and attend monthly meetings to network and stay in touch with colleagues. I really like what I do, and so it's interesting to me to learn and keep current with the ever-changing world we live in."
Written by Sue Oberliesen on June 22nd, 2022