How to Answer: Can you describe a time a client required a customized marketing solution, your role in the process of creating and deploying it, and any collaborative efforts involved?
Advice and answer examples written specifically for a LivePerson job interview.
21. Can you describe a time a client required a customized marketing solution, your role in the process of creating and deploying it, and any collaborative efforts involved?
How to Answer
The interviewer asks this question to understand your level of experience with selecting or creating the right marketing technology for a client's needs. From your answer, they'll try to determine if you already have skills that will allow you to immediately be an asset to them in this area of their process.
To answer this question, you should first confirm that you have experienced working with a client that required a custom solution in the past. In summarized detail, you should explain what your role in the client's project was, their technology need, and how you determined that it would require a custom solution. You should concisely explain who else was involved to build the solution - analysts, developers, or 3 party vendors, e.g.
Finally, explain how you were able to test the solution and successfully roll it out for use with the client.
Do not talk about projects where you had minimal involvement or focus on team efforts saying 'we' when referring to action taken. Say 'I' and talk about your direct involvement in a project. The interviewer wants to hear about your contribution and expertise.
Written by Ryan Brown on February 18th, 2019
1st Answer Example
"Yes, I was an Account Manager to a client that wanted to measure and compare key metrics from different sources. We reviewed the features on all of the tools we had at the time, but none allowed us to see all the data in one place. I explained the problem to our analysts on staff who found a way to pull raw files that contained the data from our system. They automated a process where it would regularly transfer and sort into Excel. They also created an easy interface where I, or any basic Excel user could access and manipulate the data.
After they created the tool, I tested it with them for two weeks to make sure it was working correctly. I then shared it with our client and we were able to use it throughout their campaign."
Written by Ryan Brown on February 18th, 2019
2nd Answer Example
"Yes, my current employer has clients that need to track audience engagement on their website and social pages. As a Marketing Coordinator, I am tasked with admin duties like maintaining the systems they've selected to track results. When clients want to add or subtract features to suit their needs, I read through program FAQs or contact the software program helpdesks to walk me through the configuration of the features. I'm continually responsible for reporting and ensuring the reports allow us to see results in the way the clients prefer based on their feedback."