One place LivePerson has found messaging to be especially useful is on pay-per-click ads. What are the benefits of integrating an AI chatbot into ad campaigns?

"Being able to collect information on customers that are referred by pay-per-click sources and end up interacting with chatbots is one of the best benefits of adding messaging to a campaign. Messaging bots can sync consumer data and chat records directly to customer relationship management databases where they can be tracked as leads or current customers. Additionally, messaging bots can link with analytic tools on e-commerce websites and store other valuable information about customers that they may not share with a business in a chat, like demographics."