One place LivePerson has found messaging to be especially useful is on pay-per-click ads. What are the benefits of integrating an AI chatbot into ad campaigns?

How to Answer
1st Answer Example
2nd Answer Example

Here, your interviewer asks this question wanting to know if you have experienced implementing a chatbot on an ad campaign and what the positive results were. From your reply, they'll also get a picture of your actual pay-per-click experience. You can offer marketing and/or technical answers.

Remember that while the question mentions pay-per-click ads, you don't want to lose sight of the fact that the main focus of discussion is messaging and begin to discuss them more than you discuss how messaging ties in.

"Being able to collect information on customers that are referred by pay-per-click sources and end up interacting with chatbots is one of the best benefits of adding messaging to a campaign. Messaging bots can sync consumer data and chat records directly to customer relationship management databases where they can be tracked as leads or current customers. Additionally, messaging bots can link with analytic tools on e-commerce websites and store other valuable information about customers that they may not share with a business in a chat, like demographics."

"One of the benefits messaging can bring to pay-per-click ad campaigns is providing shortcuts within ads that hone in on areas of interest indicated by customers in their search terms. Next, to the usual link that directs a customer to a home page, the ad will contain a direct link to a landing page where the messaging bot is set up to answer questions related to particular subjects. Pricing and specs are two examples of subjects that could be featured because customers usually want to know about them right away. This feature stops the customer from having to review more of the company's website than desired, while simultaneously diverting them away from competitor pages that appear in search results."

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How to Answer: One place LivePerson has found messaging to be especially useful is on pay-per-click ads. What are the benefits of integrating an AI chatbot into ad campaigns?

Advice and answer examples written specifically for a LivePerson job interview.

22. One place LivePerson has found messaging to be especially useful is on pay-per-click ads. What are the benefits of integrating an AI chatbot into ad campaigns?

How to Answer

Here, your interviewer asks this question wanting to know if you have experienced implementing a chatbot on an ad campaign and what the positive results were. From your reply, they'll also get a picture of your actual pay-per-click experience. You can offer marketing and/or technical answers.

Remember that while the question mentions pay-per-click ads, you don't want to lose sight of the fact that the main focus of discussion is messaging and begin to discuss them more than you discuss how messaging ties in.

Written by Ryan Brown on February 18th, 2019

1st Answer Example

"Being able to collect information on customers that are referred by pay-per-click sources and end up interacting with chatbots is one of the best benefits of adding messaging to a campaign. Messaging bots can sync consumer data and chat records directly to customer relationship management databases where they can be tracked as leads or current customers. Additionally, messaging bots can link with analytic tools on e-commerce websites and store other valuable information about customers that they may not share with a business in a chat, like demographics."

Written by Ryan Brown on February 18th, 2019

2nd Answer Example

"One of the benefits messaging can bring to pay-per-click ad campaigns is providing shortcuts within ads that hone in on areas of interest indicated by customers in their search terms. Next, to the usual link that directs a customer to a home page, the ad will contain a direct link to a landing page where the messaging bot is set up to answer questions related to particular subjects. Pricing and specs are two examples of subjects that could be featured because customers usually want to know about them right away. This feature stops the customer from having to review more of the company's website than desired, while simultaneously diverting them away from competitor pages that appear in search results."

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