Do you have experience in managing online sales?
For Apple, online sales and marketing efforts are incredibly important. Talk to the interviewer about your experience and understanding when it comes to digital marketing efforts. If there has been a time that your efforts have made a significant impact on your employer, this is a great opportunity to tell a brief story highlighting your success.
"Yes, absolutely - a couple of years ago I worked as a sales manager for a local computer store. Our sales were slower than usual, so I started an Instagram account for the store where we would feature particular refurbished products. We garnered quite a strong following, and we did see an increase in walk-in traffic over time. I am also well versed in managing web-based sales as my current employer has a strong e-commerce presence."
Community answers are written by other candidates practicing this set. Reading how others frame the same question is one of the fastest ways to sharpen your own.
Anonymous Answer
Not sales, but I do have experience in online marketing. For example, I jumped onto a side project at _______ to improve the Google AdWords strategy. There was a wealth of information on click-through rates, and then on qualified leads. It turned out that our AdWords rules weren’t targeted enough. For example, our ads were being shown when people searched for sexbots!
Marcie's Feedback
Oh boy! It's a good thing you remedied that :) You've done a nice job of discussing an adjacent skill here. Be sure to mention at the end of your response that you'd be happy to learn more about managing online sales and that you're a quick study. Nice job!
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