Change is par for the course with Apple. When have you had to adapt to change?

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Apple products are constantly changing, being added, removed, and tweaked. Being able to adapt to an ever-changing environment and product cycle is a crucial skill to possess. Talk to the interviewer about a time when you have had to adjust to changes on the job. Discuss how you handled the shift in a positive manner.

"In my current role there is a lot of staff turnover when it comes to our management team. I have had to adapt to 3 new managers in the past four years. It is not the ideal situation, but I can adjust for the good of the team."

"In my previous role at a high-growth tech startup, the sales organization was restructured many times, from a new boss to new teams and territories. Some of the accounts I had been nurturing but had not yet converted were handed off to another sales rep who received the fruits of my labor. Of course, this can be very frustrating; however, by sitting down with management to understand the 'why' of the change, I was able to see the more significant objective. Ultimately, I pushed myself harder and increased my sales performance."

Anonymous Answer

"Change is life. Without change, we stagnate and die. For example, two years ago the CEO asked me to move from the product team and focus on mentoring the new sales team in APAC. Since I’d belonged to a head office team for the previous two years, I didn’t know most of the APAC sales team. So my first task was to meet with them regularly and get to know them, understand their challenges, and build their trust. Luckily I was partnered with the regional VP of sales. So I could focus on mentoring them on product knowledge and GTM strategies. This approach worked well for all except the Korean sales exec, where his geography worked on relationships rather than product and messaging. Within a year the APAC had won the top place for quarterly sales."

Marcie's Feedback

What does APAC stand for? Make sure to avoid using industry- or company-specific jargon in your responses to be on the safe side (always use easy-to-understand language instead). Beyond that, it's great that you are open to change, and your example shows this. Consider leaving out the Korean sales exec mention since it only highlights a negative (the opposite of what you want). Otherwise, excellent response!