Amazon Product Manager Mock Interview

Practice 30 Amazon Product Manager interview questions covering leadership principles, metrics, and product strategy.

Question 4 of 30

Talk about a time when you failed to reach a work-related goal. How did you react?

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Rachelle Enns
Rachelle Enns

Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.

Workplace goals, targets, and deadlines are not always met due to a variety of circumstances. The interviewer wants to know about such a time and, most importantly, how you reacted when the situation does not entirely go your way.

When answering this behavioral interview question, be ready to incorporate a specific story example rather than giving a general response to how you react to failure. This story-based approach can be achieved using the STAR answer method. STAR is an acronym for Situation, Task, Action, Result.

- Situation: Set the stage with the background information your interviewer needs to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took after you failed to reach your goal.
- Result: Last, talk about what you learned and how you transformed the situation into something positive.

You want to be honest about when you failed, but you also don't want to give such an extreme example that the interviewer determines you are not well-suited for a job at Amazon. To find a good balance, talk about a time when you failed to reach a goal but transformed the circumstance into a positive situation.

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