Amazon's 14th Leadership Principle is 'Deliver Results.' This principle states, 'Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.'

A Brand Specialist who delivers results is a person who can experience a setback or even a failure and still gain a positive experience or take away from the situation. Everyone faces failures in their life, and there is no need to be ashamed of that fact. Rather than feel ashamed or embarrassed about discussing a failure, show the interviewer that you owned the situation and made the best of it by turning the situation into an opportunity to learn. Provide the interviewer with evidence that you can bounce back from a perceived failure.

Give a real-life example of a time when an outcome was not what you wanted or expected, but you were able to recover or learn. Perhaps you were better off in the end, or you learned a valuable lesson! Amazon asks that when you answer behavioral interview questions, you try to follow the STAR answer method. STAR is an acronym for Situation, Task, Action, Result.

- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.

If you have work experience, it's best to provide an example from your professional life. If you are new to your career, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity.