"When I need to tell a candidate that they did not get the job, I rip off the bandaid to not lead them on, but I do offer feedback if they want it. I will turn the call into a mini coaching session if the candidate is up for it! For instance, I would say, 'John, unfortunately, ABC client has decided to hire a different candidate for this forklift driver opportunity. They felt your background looked good; however, you could use further training on Raymond Reach. Please let me know once you have expanded your skill set to include this type of forklift, and I will happily submit your resume to this client again.' This method allows them to understand how to increase their chances in the future, and who wouldn't want that."