How to Answer: What are your favorite ways of measuring website performance? Such as conversions, leads, etc.
Advice and answer examples written specifically for a Marketing job interview.
16. What are your favorite ways of measuring website performance? Such as conversions, leads, etc.
What You Need to Know
There are many ways that a marketer can measure website performance, and there is a massive range of tools available to help you view and analyze a variety of web metrics. Mention to the interviewer which methods you prefer when it comes to measuring website performance. If particular tools or techniques show up in the company job description, be sure to refer to those and talk about your level of expertise with each.
Written by Rachelle Enns
Entry Level Example
"I have been learning a lot recently about bounce rates and techniques to minimize bounces while increasing conversions. Bounce rate measurement is crucial because it shows the number of people repelled by the initial page view that they leave without taking any action whatsoever. As a marketer, I feel that bounce rates should always be a top metric to assess and measure. In school we used a tool called Pingdom, which helped me to understand page load times and the impact it has on the user experience."
Written by Rachelle Enns
Growth Marketing Example
"I recall in your job posting that you mentioned Click-Through-Rate (CTR) a few times. I am a big fan of tracking actions taken on individual web pages and am sure to keep a close eye on each link's performance. If a page is not performing well, I quickly tweak the copy, imagery, or call-to-action. At the moment, my favorite tool for gauging CTR is Optimizely, a fast-acting and easy to use experimentation platform."
Written by Rachelle Enns
Experienced Example
"I have many favorites when it comes to measuring the performance of a website and love using a variety of tools to analyze the finest points of website data. My favorite focus at the moment is search engine referrals. I like to see and collect data on which keywords people are using to get them to the website. This data allows me to pivot my strategy quickly and effectively, as needed. Although there are many incredible tools available, I lean on Google Analytics for most of my web analysis activity."
Written by Rachelle Enns