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Marketing Mock Interview

Question 12 of 32 for our Marketing Mock Interview

Marketing was updated by on March 19th, 2023. Learn more here.

Question 12 of 32

What do you consider to be the most effective marketing campaign, you have seen?

"One campaign that stands out the most to me was from Google. The 'Building a Better Bay Area' campaign, which we studied in one of my marketing courses. Google made philanthropy feel exciting, unconventional, and, best of all - accessible. The interactive posters placed around the Bay area were an amazing idea and caused people who would normally remain complacent to the issue, to become involved."

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How to Answer: What do you consider to be the most effective marketing campaign, you have seen?

Advice and answer examples written specifically for a Marketing job interview.

  • 12. What do you consider to be the most effective marketing campaign, you have seen?

      What You Need to Know

      The interviewer wants to know the type of campaigns that catch your eye and the marketing style that speaks the loudest to you. The way you respond will also show the interviewer how closely you keep up-to-date on marketing trends. If there is a marketing campaign from this agency or company that you have a keen interest in, this question is a great time to express your interest and ask insightful questions.

      Written by Rachelle Enns

      Entry Level Example

      "One campaign that stands out the most to me was from Google. The 'Building a Better Bay Area' campaign, which we studied in one of my marketing courses. Google made philanthropy feel exciting, unconventional, and, best of all - accessible. The interactive posters placed around the Bay area were an amazing idea and caused people who would normally remain complacent to the issue, to become involved."

      Written by Rachelle Enns

      Content Marketing Example

      "I have seen some amazing digital campaigns come from your agency, which is what prompted me to apply. I am referring specifically to Campaign ABC and XYZ. What I enjoyed most was the creative copy mixed with bold imagery. The collision between the copy and compelling images is unforgettable. I look forward to learning more about this agency's approach to digital campaigns and am eager to learn from your talented team."

      Written by Rachelle Enns

      Experienced Example

      "I have come across many amazing campaigns in my marketing career. One that stands out most to me is the 'Know Your Lemons' campaign by Worldwide Breast Cancer. Stats from that particular campaign show that they exceeded their target for fundraising by over 300%, with the bulk of action happening through their lighthearted hashtag, #knowyourlemons. The power of social media is incredible and it's ever-changing which make social media marketing so powerful."

      Written by Rachelle Enns

      Anonymous Interview Answers with Professional Feedback

      Anonymous Answer

      "When a marketing campaign blends into pop culture is what I consider to be the goal of any campaign. The best example I can think of is the Old Spice campaign, which has fun visuals, a snappy copy, and a dynamic hook. You get a campaign that can exist in any format and even today you mention Old Spice Man and people instantly know who you're talking about."

      Marcie's Feedback

      Nice! You're right that the Old Spice marketing campaign was/is an effective one. Can you give more details about why you think it's effective? In other words, describe more vividly the fun visuals, snappy copy, and dynamic hook. For example, what exactly was/is the hook? The more details you give, the stronger your response will be. Great job!

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