Why did you choose a career in Marketing?
The interviewer would like to know what initially drew you to a career in marketing. Perhaps you have a significant interest in consumer behavior, or maybe you have a strong penchant for marketing research or growth hacking. Whatever your response, show the interviewer where your strengths land. Give an honest answer that showcases your passions. Be sure to avoid cliche responses such as, 'I have wanted to work in marketing since I was a small child.'
"I initially chose a career path in sales and landed in marketing after completing a business development contract for a client who was heavily involved in the influencer marketing sector. I loved the idea of helping a business put together a strategy for branding and development. From there, I enrolled in online classes with ABC University and completed my Degree in Digital Marketing and Communications."
"Marketing has been the focus of my career since starting university in 2014. I love sales and have a keen interest in what makes people tick, so in addition to my strategic communications courses, I took psychology coursework. Put these two interests together, sales and psychology, and you have marketing! This industry is always changing, which allows me to feel like a lifelong learner. I am constantly learning something new, which adds to my motivation and excitement for this rewarding career path."
"I chose a career in marketing after developing an interest in the creative side of business success including copywriting and design. Since the age of 16, I helped my parents with the marketing and sales aspects of our family business. I started and managed our social media accounts. I also helped write ads for the paper and eventually Facebook ads when we could afford a bit of ad spend. I decided to expand my knowledge by obtaining my degree in business marketing. Now that I have graduated, I am very eager to get my career off the ground and show my first employer what I can do!"
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